Are online roofing or solar ads really as good as everyone promises you? Do offline marketing really sucks, or is it all just a gimmick to sell more digital services? Is Google really the best option out there for solar or roofing contractors, or should you focus on social media instead? Maybe it's better to just trust the good old TV & Radio commercials after all? I answer all of these questions and much more in todays video!
This is what we cover:
- The Truth About Offline Marketing
- The Truth About Google & Lead Generation Websites
- The Truth About Social Media
FULL VIDEO TRANSCRIPT
If you want to know the whole truth about roofing and solar advertising, you should watch this video.
Hey guys, Max Perzon here and if you've never seen me before, I help both roofing and solar contractors to get more leads, more customers and ultimately help them to scale their business to that next level. Utilizing Facebook advertising, social media together with our online sales system. And if you want to know more about that, we want to see our testimonials, our reviews results and get free training and a bunch of other cool stuff you can head over to our website. If you're watching this on YouTube, make sure to like subscribe and leave a comment down below. I read all of them myself personally and I reply to all of them myself and personally as well. But for today's video I want to talk about the whole truth about advertising specifically in the roof in the solar industry. And I've divided this up in three different parts. So let's dive right into it.
So the first point that I want to talk about, and I have some notes here in front of me as well as the truth about offline marketing methods. So obviously offline marketing methods has been around for a long time. Uh, for as long as online marketing methods did not exist essentially. Right. And a lot of people ask me like, do offline marketing methods still work? Well? Of course they do. Of course offline marketing methods still work, but do they work as well as online marketing methods do? That's the question. And when you decide where you're going to put your advertising dollars into, are you still going to continue with offline? Maybe because it feels comfortable to you because you've done it for a long time or are you going to change and adapt into the online marketing world? But for now, let's just stick with offline marketing methods.
What is the truth about offline marketing method? Does it still work? Well, of course it do. But then I always ask them this question, what are your target market doing right now? If you're selling residential, um, you know, retail roof replacements for example. Or if you said selling solar roofs as well, where do you think your target market is? Where do they spend their time? What's, what's the age group that you sell to? Grim pretty much from 24 and up, right. Just where do they spend their time right now? Do they spend their time reading magazines? Do their, uh, do they spend their time, you know, expecting to be cold called or to be door knocked and do the, do the wannabe door or not? Do they want to be called, called? Uh, do they spend a lot of time driving around watching and billboards?
Do they spend a lot of time, you know, watching yard signs? Do they spend a lot of time referring people? Like where are your target market? And I'm sure you know this almost science a bit silly when I, when I talk about this, because pretty much everyone is walking around with this thing nowadays is staring down this thing. They're kind of growing into a screen, right? This is kind of an extension of the arm nowadays. And people, truth be told, people don't like to be donut. It's like they don't like it at all. If people don't like to be called, called neither, like when someone cold called someone, when someone calls me with a phone number, then I don't know what it is. I don't like that. I never answered the phone and a lot of people are the same and if you're going to have sales people who don't have people that can even like that can even hurt your brand in your area, you're going to be the roofing company that goes around the door, knocks people.
So, and again, I'm not saying that you cannot do it, it still works. Of course. I still believe that a direct mail campaign can be nice, but to send to like existing customers and follow up once or twice per year to send them a little gift just to show your appreciation and so forth. But I would not rely upon off offline marketing methods as your main source of new business coming in and new leads coming in for art for many obvious reasons for one S and just talked about your target market doesn't spend a lot of time offline and really respond to it that well anymore. But more importantly, what's really hard with offline marketing methods is that at and T team or radio commercial awhile, I totally forgot that team raid commercials are super expensive and um, you know, but really the biggest problem with all of these offline marketing methods is that it's very time consuming and it's very hard to track results.
It's very tough to track results. So if you're a big roofing company and you have a big advertising campaign and maybe you have a specific, um, employee that's gonna handle the marketing for you, if that guy is going to spend time creating different direct mail campaigns, for example, and if he's kind of make sure that he can track the results is, can spend a lot of time on that. You know, you have to create different designs, different types of flyers, different types of direct Ram and direct mail designs and different copy and different images because you want to, you want to test what works the best, right? And if you're going to do that in the lines of direct response advertising, um, you have to place like different phone numbers on each different designed or different addresses on each different design so that you can track everything.
It's very time consuming. It's very hard. And it's not 100 100% accurate. And you know, again, if you, if you're gonna try and build your brand with offline marketing and do TV and radio commercials, like it's so, so expensive through TV commercial nowadays. Nobody watches that old TV, that flat screen anymore. I only watched it like maybe once or twice per week to watch a movie or something like that or documentary. But this is where people spend their time. This is the new TV, this is the new radio, this is the new magazine. This is the new, a new sores. And I know that you know that as well, but some people, some business owners out there, some great roofing and solo business owner of the older generation, they know that, but they're kind of telling themselves the story that Hey, I can just continue to do what I've always done and I will be fine.
But the truth is if you do not adapt into this online marketing world, the ones that do are gonna just they're gonna run laps around you. They're going to dominate your online because the market is here. So you should be here as well to advertise. So that's the first truth about offline marketing methods. The second truth is about Google and lead generation sites. So if you're a roofing, a solid contractor, I'm sure like 99% of you who are watching this video, if you have a written solo business, you most definitely tried Google your most, definitely have a website that you maybe try to rank them will be with SEO. Maybe you're doing some Google ads and paper click as well. It's very, very common and most likely you've tried some lead generation sites as well. You know what I'm talking about, home advisor obviously, and and porch and Angie's list and all of these.
There are so many different ones out there and they are very, um, you know, they promise you a lot. It looks very good. They have had beautiful websites. They, they tell you that they can get you the world, you know, sign up with us and you're going to get so many leads and you're never going to have a Legion problem again. And then you sign up and you find out that leads are duplicate and you have to spend like 80 to $130 per lead. Um, and yeah, again, they're not exclusive to you and it leads to not build your brand simultaneously. I say advertise for leads. You cannot save the leads into your own CRM system and keep following up with them and building your own platform. So Legion sites, it's like a huge, no, no. It's like the easy way out. You, you knew, okay, let's do online marketing.
Yeah, let's do Legion size. It sounds good. Don't do it. Save your money. Don't, don't do it. Don't, don't do it. You should never do lead gen sites. They used to be pretty good back in the service magic days. They actually were quite okay back then. But nowadays it's just, it's crazy. So do not do lead insights. And then to Google, um, I talk about Google quite a lot in my videos and the reason be is that it's so popular. Google is very, very popular and um, it's, it's good. And you know, SEO still works. A lot of people spend their time Googling, I Google every day, right? You search for different things. Um, and you can do ads, you can do the organic and tried to rank your website and so forth as well. And I'm a big believer in SEO. I've done it myself personally quite successfully since 2014 I've been ranking Amazon affiliate websites and, um, promoting products and so forth.
There's some, believe me, I know the power of SEO, uh, but in their downsides with it as well, it takes time to rank website and appear in the competitive market. Meaning they have a lot of other people are trying to run for one keyword. It's going to be very hard. It's going to take a lot of time. And if you're going to outsource the work to an agency, it's going to cut you a lot of money and they can never guarantee any results to you at all. So, uh, you know, if you've never done SEO for your website and you're trying to rank for roofer in a certain city, uh, like roofer or Orlando for example, if you never done SEO before, it's going to take a lot of time. If, if you're ever going get down and results, maybe there's a roofer in that area who's been doing SEO for three years, been building backlinks.
I've been noon on page SEO for it ages. And if you're coming in and trying to rank, you know, it's got to take you at least one year. That's on the short end. That's on a very, very short and I would say two years. Um, because everyone's, so SEO is good if you're, if you're trying for specific niches, I'm specific markets but it's not good for roofing and solar in my opinion. Why? Because everyone is trying to do SEO. Everyone is trying to run for the same keyword. Everyone is hiring an SEO agency to do the work for them. Everyone is paying for the same, um, for the same keywords, right? Everyone, everyone is bidding on the same keywords. I mean because of its so popular, the prices go up a lot as well. It's very expensive and it takes a lot of time and it's just, yeah, it still works, but it's still, it's expensive.
Google PaperClick is becoming more expensive all the time. It's not what it used to be like just one or two years ago. It's, and if you've been doing Google pay per click for your roofing solid business the past two years, you know what I'm talking about, the prices go up, you're getting worse results. A lot of tight leads and it's just frustrating and it's just because it's so popular and everyone is doing it. So the ads, the truth about Google and collegian sites, I'm not to the third thing. So the truth about social media. So what's the difference between Google and those gen sites and social media? Well, the biggest difference between Google and Facebook for example, is that Google is a surgeon in, right? People go in there and search for things. Social media like Facebook, Instagram for example, that's a platform where people, people just spend time interacting with our friends, sending messages, sharing videos.
Um, they spend time on Instagram browsing through inspiration. Maybe they are following some, if not, if they're interested in sports. There might be following some athletes if they're interested in furniture or in, in whatever. None would be writing golf. They're following tiger woods and so forth. Right? And so it's not a search engine. People just spend time there and interacting with people and finding things that they're interested about, watching videos and so forth. So that's the biggest difference on Google. It's a surgeon. And so we're trying to rank for keywords and we're paying for keywords on Facebook. When we do advertising and on Instagram, what we do there is that we identify people in what's called audiences. So instead of paying for a certain keyword, we build campaigns and trying to show our ads to specific people. So you can think of Facebook like a huge, uh, a huge platform with millions and millions of people in America and in North America.
It's like, I don't know how many people it is on Facebook, at least like 75 or 80% of the population is on Facebook right now. And that's active users as a monthly active users, not people that have just signed up. So let's say it's like 75 to 80% of the whole population in North America on Facebook. So they have a bunch of people and Facebook knows pretty much everyone, everything about those people. So you know their name, you know the address, but you know more than that. So they know like where whether a traveling world, where they're traveling, right, how they're, um, moving around, uh, what websites they are visiting, uh, who they're talking to, what they're searching for it since they have cookies. In your mobile phone, in their computer so they know pretty much everything about you and depending on what you're searching for and who you're interacting with, Facebook places you in different audiences, so they kind of try to put you in in different boxes.
And what you can do as an advertiser is to identify the box that you want to advertise to and the type of person that you want to advertise to and then you can start showing ads to those people. So that's the biggest difference. Audiences versus keywords. And Google is very popular and competitive. Everyone's doing Google and SEO and pay-per-click, but pretty much no one. It has figured out how to do Facebook advertising and Instagram advertising and social media advertising for the roofing and solar industry. So if you can learn to go from Google and Legion science and offline, figure out the social media game and start to advertise on Facebook and Instagram, you're going to get a lot better results a lot quicker because the competition there is a lot, lot lower. Pretty much no one is doing Facebook advertising the right way in the roofing industry right now.
A lot of people has a Facebook business page, but pretty much no one has figured out how to do like building real campaigns. I'm not talking about boosting posts or just sharing some posts here and there. I'm talking about building real direct response advertising campaigns where you create a lot of variations. You put it to the test, sophisticated marketing advertising and pretty much no one is doing that nowadays because it takes some more to figure out and that's when we teach how to do with leads, written.com so the truth about social media is that the competition there is lot lower. We can get cheaper leads and get higher quality leads. You can brand, you can do branding a lot cheaper and you can do branding simultaneously as you advertise for needs and that's a huge part as well. Just the branding part because it's on social media.
You can share images and you can share videos, you can share commercials and you can do branding campaigns. You can do that on Google, you can share, you cannot share a video on the, on the search engine page. You can just spew, can share a video on your Google my business page. Maybe you can have some images there, but if you have your image, there's all your competitors going to have the image there as well. So I'm on Instagram and our Facebook, you can create advertising campaigns simultaneously as you advertise for leads. Just what we used to do on the TV, right? So you can get views on this thing for just a couple of cents. And if you learn how to do direct response advertising on this thing and how to do branding campaigns on this thing, you know that's when you can just run laps around the competition.
And now our customers have gone from low seven figures, eight figures in less than 90 days by moving over to Facebook and social media. It sounds insane. But we have a video testimonial from them and they're growing all over their state right now. They've just expanded all lot very quickly. They had to hire like 10 new sales guys immediately when they started to do this because the demand is just grew. Why? Because they learned how to advertise on this thing. How to share their high quality videos, ads on this thing for the homeowners in the area. Everyone is walking like this and they just learn, Hey, let's show our ads on this thing. And when they did is just took their business to that next level. So that's it. To that. Put today's video, the truth about offline marketing, the truth about Google and Legion sites, and finally the truth about social media. So that would be it. Uh, hopefully you enjoyed the video. Let me know if you liked it. Leave a thumbs up or thumbs down. What did you think about as they would comment down below and make sure to like and subscribe. And if you want to see our testimonials reviews for Soltz and our free training and a bunch of other cool stuff, make sure to head over to our website and we will hook you up with that. So that would base for today's video. Thanks. Thank you so much for watching and have an awesome day.