What's the biggest difference between 8-figure roofers and 7-figure roofers when it comes to advertising? I talk to many different roofers weekly on our calls, I also keep a constant pulse on the market by interacting with our customers. There is a huge different if you ask me, I talk about that and much more in todays video. Don't miss our free training here down below!
FULL VIDEO TRANSCRIPT
What's the one thing that eight-figure roofers use that seven-figure roofers don't coming up.
Hey guys, Max Perzon here. And if you've never seen me before, I help roofing us all the contractors to get more leads, more customers, and ultimately help them to scale their business to that next level by utilizing Facebook advertising, social media together with our proven system that we run with marketing automation, AI, machine learning, and big data. I don't if you want to know more about that, make sure to head over to our website. If you're watching this on YouTube mixture delight, subscribe, you become a down below and turn on the bed notifications. But for today's video, I want to talk about the one thing that eight finger roofers use that seven 50 roofers don't use. And before I tell you my opinion about this, and if it's a small thing, it's about advertising. So it's not about business operations or anything like that. Before I tell you my opinion, I want you to guess what it is.
So what do you think it is? The one thing that eight eight-figure rivers use, that seven finger roofers don't use. Here's my opinion. So I taken to talking to a bunch of roofers on, uh, you know, my calls. I'll also talk to my customers. And the also talking to meeting a lot of roofing solar contractors. The one thing that I've noticed that eight finger roofers do that or used at seven figures roofers don't use, is that they have high advertising budgets. They spend a lot of money on advertising. While the smaller roofers are kind of reluctant and don't want to spend too much on advertising, you know, they're still kinda relying upon a door knocking or they're relying upon word of mouth and, or like yard signs. Maybe they're doing a little bit of um, paper click look pink too much. Maybe they're doing some lead generation sites such as home advisor, spending a little money into that.
Or maybe they're doing some of their own SEO and they're kinda, you know, they're kind of stuck in that. And they don't want to spend too much money on advertising because they don't make enough profit essentially. Right. And then I talk to big a roofing contractors, whether if they are still doing those offline marketing methods and you know, TV, radio commercials or direct mail or orgs that are doing social media on Facebook ads and so forth. The one thing that they have in common is that they understand that they need to spend a lot of a lot of money on advertising to get the word out there and to be able to build their brand. So if we can accept that, then if you want to grow, you need to spend a little, a lot of money on advertising. Now the next question becomes how do you spend money on advertising?
What's the, what's the best way to spend money on advertising? And specifically for the roofing and solar industry that I've been in for quite a long time now, only doing advertising and social media, Facebook advertising for roofing, this whole con contractors, I came to know what most people do and what not a lot of roofers are doing. And I also kind of know what is working really well and what's not working so well. So here's the most common type of advertising that a finger roofers do. So more often than not, they're still doing, you know, team and radio commercials because cause they have the budget to do it and they spend quite a lot of money under that to, to, to build their brand and so forth. So TV, radio commercials, they might do some direct mail campaigns and if they are somewhat sophisticated, they're also trying to track their diamond direct mates.
So they have like different phone numbers or EA or addresses on their flyers so that, that, so that they can track it. But again, it's very time consuming and it's very hard and it's not 100% accurate. They are all, so it's quite common or it's very common to spend a lot of money on Google, you know, either SEO or Google paper click. Now, since it's so popular, it's very competitive and it's very expensive as well. Um, but there's still pumping a lot, a lot of money into that. And what else do they do? You know, like billboards or magazines and they might do some lead gen sites. Just just why not, you know, doing some home advisor or something like that. Right. And one of our customers used to do that and they did TV commercials and home advisor and Google and they were spending $50,000 per month of advertising and they were getting, you know, duplicate leads from home advisor between 80 to $130 street.
So they expend 50 grand a month and you know, home advisor and Google. And then we had team radio commercials for branding purposes, sharing their videos or their commercials also did do some radio stuff, right? And they were spending a fortune on advertising and then they started out testing out our system, testing up social media, Facebook advertising, and test it out to do a direct response campaign on Facebook and do a brand building campaign utilizing Facebook, Instagram, and YouTube. So what's the difference? Well, with a direct response campaign on Facebook, we track everything. You know, we know exactly how much do pay per click per lead to acquire a new customer. What's the ROI? We track everything and we hook it up to a system so that you save all of the leads in one place. In the CRM system. We automate the system. So with no manual works with wired, we can do the followup process automatically because the time out the leads to sales reps for the automatically.
So we help them to systemize their online saves politics, which was a game changer because they used to spend, you know, a ton of time on, you know, getting leads into the inbox and trying to put them into the, to the Skyrim system or, or getting the leads into an Excel sheet and then into CRM system, a bunch of manual work, you know. Um, so, so now we systemize that they just get the leads in the phone and called the homeowner in there that are expecting their call and they can qualify them and try and sell them right. And uh, or set an appointment rather. So w we systemize that part and then we hooked it up to this direct response advertising. So they've put in X amount of dollars and that's the end. We knew exactly how much we had paid per lead and per click and per new card customers so we can track everything down for the dollar.
So we set that up, that sales process online together with a direct response campaign. And then we also test it out to build their brand online. So how do we build the brand on this? You know, this is the new team is the new radio, the new magazine, the new, the new new source. Everyone is walking around like this. This is the new, this is the future. Whether if it's instant in a phone or in your watch, whatever. And on my feet, that TV thing right there, that is old, I might watch that TV like once per week or something. Watching a Netflix video on a Friday night or something like that. Right. I never watches the news, I never do anything on that thing. And I don't listen to radio neither. Right? I get my information from here and if you just walk out on the street, everyone is walking in like this.
So why shouldn't your business appear on this thing to homeowners in your area for your advertising? That's what you should do. Instilled. So many people are still stuck in this old way of advertising because I don't know, it's working. It's kind of working. It's super expensive, right? But it's still working and it feel comfortable. But back to the story. So they moved away from that TV, radio commercials, home advisor, and the Google tested out hours, say online sales this with direct response advertising on Facebook. And we did an and branding campaign on Facebook, Instagram and YouTube. Basically sharing their videos to everyone that I've interacted with a brand, a website, just once we started to pump up videos, they're not selling anything. Not having any ad copy your headline or link or anything in that brand campaign. Just a video, just sharing a few paragraphs about the Bob Butler company with one and single intention just to, um, get their video in front of the person obviously, but also help the homeowner to, to, to build, to kind of tie a, an emotional connection to that company so that, that they didn't feel S S S strange or if that makes sense.
Right. Uh, you know, we, we gave the homeowner a chance to see the people behind the company, see the roofers at work, see some testimonials. We had some nice music going on and they created some real nice commercials. Instead of showing that on TV, we started to share it on this thing with paid traffic campaigns, which is dirt cheap, by the way, if you compare TV campaign with TV commercial, which cost you thousands and thousands of dollars, you can show a homeowner in your area of view for your video for just a couple of cents on this thing you just showed over and over and over and over and over again. It's dirt cheap and it's more, more, I don't know how much more effective style, just nine to five times more effective than the TV because everyone is living in discipline, right? So we tested that out. What was the results?
Well, the mood from that 50 grand a month advertising per month. Now they're spending less than $20,000 per month. Instead of paying $130 per duplicate lead, now that they're paying between 10 to $15 per exclusively, and we've systemized their business, um, and they have taken their company from $14 million two years ago to $27 million last year in total revenue. And so they're spending less than advertising, they're bringing in more money. And last time I checked, they're not slowing down. They're still growing and growing and growing and growth. And one, if I were sold, the customers went from low seven figures to eight figures in less than 90 days and we have a video testimonial from them as well. Just some crazy results. When you understand that this thing right here, this is power. When you know how to appear on this thing for the homeowners in the area and do it the right way so that you can track it, hook it up to the system and then also know how to build your brand.
That's when you can escape all of this nonsense advertising there, those Legion sites, TV and radio commercials and Google that is so competitive and you know, door knocking and call centers and billboards and magazines, you know, all of that jazz marketing agencies, Hey, you know, we can get you such good results, just pay you, you know, a ton of money. We actually show you how to set up the system so that you own it yourself. And I will show you how you can automate the system with marketing automation and AI. That's the coal they can put 2019 20 2020 and beyond is that, you know, we have computers, right? And the computers can pretty much do the work for us. You just need to need to know how to, how to get the machines set up the machine and then you know, press play and start running the machine and then the machine can work for you.
It's like having a 20 person advertising team working for you in house, but it's just computers doing it for you. So it's, it's really cool stuff. And if you want to know more about that, check out our website for testimonials, reviews, results, uh, in the free training as well, where we show you exactly how the system works and how you can get started utilizing it today. So if you want to check that out, feel free to do so. So I think that's it for today's video. Make sure to like, subscribe, leave a comment down below. You like me, you hate me? Eh, what do you want me to talk about your disliked video? Do you light video? Let me know. Uh, I check all of the comments myself personally, so I will reply to them myself personally as well and turn on the bell notifications. So that would be it for today's video. Thank you so much for watching and have an awesome day.