This is why you must STOP using HomeAdvisor, Angie’s List, Porch, Worx and all other lead generation websites NOW.. TODAY! Why spend a ton of money on duplicate & expensive leads when you can get exclusive and qualified leads for $10-$20 using Facebook? Generating exclusive roofing leads under your own brand and website makes a huge difference. It’s a new world out there, make sure you adapt to social media before you get dominated!
Here’s what we cover
- Why you must stop lead generation websites
- Don’t depend on outbound marketing in 2020
- Why untraceable inbound marketing is a trap
- How general marketing agencies sell you duplicate leads
- Why you must escape the competition on Google
FULL VIDEO TRANSCRIPT
Here are five things that roofing and solar contractors should never do.
Hey guys, Max Perzon here. And if you've never seen me before, I help both roofing and solar contractors to get more leads, more customers, and ultimately help them to scale their business to that next level By utilizing social media, Facebook advertising together with our online sales system. And if you want to know more about that and you'll see video testimonials and free training, make sure to go to our website, Leeds roofing.com if you're watching this on YouTube, make sure to like, subscribe and leave a comment down below. But for today's video, I want to talk about five things that you should never do in terms of advertising if you're a roofing or solar contractors. Uh, so yeah, so let's dive into it. So the first thing that you should avoid is pretty obvious. It's lead generation websites, right? We have ports, web Angeles, homemade wise visor, works, and a bunch of other ones, right?
So why shouldn't you utilizing lead gen sites in 2020? Well, first of all, it's expensive. It's so expensive. So it's like $830 per lead, sometimes even more. The leads are duplicate, right? So you share those leads with up to five other contractors, which is insane. You should never do that, especially now in 2020 and beyond. And also these leads doesn't build your brand to you doing the advertising under a third party platform. You're doing the advertising them on home advisor's website, who's doing the brand building. You're basically giving home advisor money so that they can build their brand and make it even better. And then you're just getting shitty leads and back from that. You're not building a brand. And that's a huge mistake. Now in 2020 because when you can do social media marketing the right way and have an inbound sales system in place that is automated by computers, you can save the money that you spend home to a home advisor.
You can do advertising on Facebook, you can advertise for leads and build your brand simultaneously. You generate exclusive leads for routine 10 to $20. And you can also do that branding as I mentioned. So you can share high quality videos on, on Facebook and Instagram and YouTube for example, and retarget people with high quality videos and get high quality views for real from real homeowners that are actively searching for your services for just a couple of cents on the dollar compared to doing TV and radio commercials. Uh, the costs you thousands of dollars. But that's the first thing that you should avoid if you're doing lead generation websites where with no solo business, seriously, just go in there and cancel it and never go back. Don't spend money. Even if you're getting currently getting leads from it and you, it's currently paying for itself. Like don't do it. It's not worth it.
Save your money and figure out social media marketing instead. And now I'm an automated online sales system in place like doesn't even compare. So that's the first thing. The second thing that you should avoid in 2020 and beyond for your losing solo business is to depend on outbound marketing. So what is outbound? Well, it's door knocking, right. And cold calling people. Um, yeah, that's pretty yours. Like going through some type of expos and trying to connect with new people. This, our outbound type of marketing is so, so old school. Right. I'm not, you know, cold calling homeowners can still work, but it's so inefficient and it takes so much time and nobody likes to be called fun anymore. They don't know you that they or they don't like you when they, when they, when you cold call them, it's very hard for that homeowner to trust you and, and um, yeah, they, they, they don't know you essentially.
And people only do business with the business and other people that they know. And when you're cold calling someone without doing any branding before, it's just so bad. And I hate to be cold called, nobody likes to be called Collins when it's went in beyond. So why are you wasting your time and money on it and resources. So yeah, cold calling is this bad? It's old school and a lot of roofing, this old contractors are still depending on door knocking. Right. And that's the same thing. Like who likes to be door knocked in 2020 if you, if somebody knocks on your door and you see that their sales person there, nobody is like, yes, I've been waiting so long for the same per person to come to my, my porch. So that's again, it's so much it can work, right? There's some super, super good door knockers out there.
I'm sure that some businesses are out there crushing it with it, but overall it's so inefficient. You know, you can't really track anything. You're not utilizing social media marketing and those new technologies which, which is just making it, you can systemize and automate, automate and make it so, so much more efficient and systemize your business, but you also make the entire process so much convenient for the homeowner. You can brand to them and you can, you can pitch them if he estimates, for example, without being this annoying Dorner right. And so yeah, sure. If you're, if you're old school and where you will still want to do outbound marketing and do door knocking and so forth. Yeah, okay. Continue to do that then. But don't depend on it. Don't let it be your main option. You're like a main venue for new leads because your competition that starts to figure out marketing automation and um, enhance social media marketing and advertising for the point of business.
They just going to start to run the apps. So yeah, that's what I have to say about that. The third thing that you should stop doing as a roof from the solar contractors in 20, 20 and beyond is that you should stop doing those inbound marketing methods that you cannot track. So on trackable inbound marketing methods. So what is inbound? So we talked about outbound door knocking and call centers and so forth. But what is inbound Mar? Well, inbound marketing can be, you know, when you create something and throw it out there on the web and um, you know, people can find out about it and it brings people into your business. You put something out there that people you've thrown out like efficient and then it's like an inbound type of marketing instead of outbound or when you're actively trying to contact people yourself.
Inbound is like create something and try to bring people. And there is like hundreds of difference of inbound marketing methods. You know, this video is, it is a type of inbound marketing method. I'm creating a YouTube video trying to get used from my target market and bring them to my business. You can also do podcasts. Um, you can do blog posting, you can do guest posting, you can do what else you can create, like create Pinterest images. You can create Instagram images, you know, you can do so many different things. And I don't really recommend any of these inbound marketing methods for roofing a solar contractor. And these aren't like, yeah, you need to know what type of inbound marketing methods you should use. And what I recommend is that you do, if Facebook advertising campaign and you create ads on Facebook instead of Google, because the competition on Facebook right now for the [inaudible] industry, it doesn't even compare to Google.
It's so competitive and Google, everyone's doing SEO, everyone's doing Google paper, click and so forth. So when you move over to the social media, Facebook advertising and figure out Facebook and you do an inbound marketing campaign, meaning you create an advertising campaign, a high quality advertising and putting on Facebook that you automate and systemize, you start to get traffic from Facebook and you have an online same system that converts that property into leads. And then that automated system converts leads into customers. And if they don't come right into customer, you can follow up with them. We can continue to nurture them and retarget them as affords. So yeah, you need to escape those untrackable in my marketing methods. So if you're doing some type of online advertising right now out there, you're doing some type of advertising which is inbound and you cannot track anything.
You don't know what your cost per lead is or don't know what your cost to acquire new customers. If you cannot track that down to the dollar, you should stop it because you, you must be able to track your head in the dicing campaign because if you can't, then it's like just throwing money at the wall and just trying to figure out what sticks and you know, if you can attract anything, it's impossible for you to know like what levers to pull when you want to scale things like did this lead come from the TV commercial or from the radio commercial from Google SEO related come from the direct mail campaign that you did. If you can attract anything, it's impossible for you to know like let's scale this thing. Do you need to know? You need to be able to track your inbound marketing methods.
That's what I'm trying to see. Point number four is that you should escape those general marketing agencies. Right? So, yeah, when roofing a solar contractor nowadays, when they understand that, Hey, we should figure out this online marketing stuff or social media marketing stuff, what they do like 99.999% of the time is that they hire marketing agency to do the work for them. And first of all, you don't need a marketing agency. You don't need to hire a marketing agency in the morning 2020 we have marketing automation, AI, and machine learning. So if you can set up a system for your business, you can, you can just learn how to automate the entire process. It's lucky if a computer or a system, you just set it up, you press play and then it starts to run for you on autopilot. So you don't need a marketing agency.
That's the first and mud. Let's see your higher marketing agency anyways. What type of agencies should you hire? What type of agencies should you not hire? So what most people do is that they hire a local guy who's a generalists. What do I mean by that? Well, he helps every other industry with every type of service. So when you go to their website, they are helping everyone, uh, like dentists, lawyers, chiropractors, CPAs, real estate agents, roofing, solar contractors. They're helping everyone. And then when you go into the top menu to look for their services, they're doing SEO, they're doing Google pay per click to do Facebook ads. They do chatbots, they do landing pages, they do blog posting, guest posting, content marketing, inbound marketing. They help you with outbound marketing. They help you with everything. So they help everyone with everything. That's like the biggest red flag in my book.
And also they're cheap. They're like, yeah, we can do this for you for $1,500 a month and you are going to, we're going to scale your business. It's like, it's like the biggest red flag, the biggest no-nos. So don't hire a generalist marketing agency if you're going to hire a marketing agency, make sure that they are niche specific. So best option would be that they are only helping roofing and solar contractors and they should only have one service. Why have 10 services if you have one that's working really, really well. Right. Makes sense. Right. You don't as a roof for, you don't have like a hundred different ways that you lay your roof. You have one way that you know is the best way. So you're only selling that one way, right? That's the same thing with the marketing and see if they, if they're trying to sell you a hundred different things, it's just a sign that they have no fricking idea what they're talking about to make sure that they are niche specific to your specific market.
They have one service that they are really, really good at and they have testimonials from clients with real results. I'm not talking about some case study where it's like, yeah, this is a case study in some shady screenshots they should have like a real video testimonial from a real client. You know, saying that this true the scale their business and they should cost some money. They should be expensive to hire because they, if they're cheap, it's another sign that they're just don't know what they're talking about. So if you're going to hire marketing agency, be prepared to pay five to $10,000 per month in marketing, in just management fees. And then on top of that you need to pay the actual Facebook like in advertising spend. So it's going to be expensive. So what I'm trying to say, or you don't necessarily need to hire marketing agency in the morning, you can get that exact system that that professional agency has.
You can buy that system, set it up for yourself and then you can automate it. And that's exactly what we do at lead driven calm. I wasn't it specific. I only help roofing solar contractors with one service. We were expensive to hire and now we've taken that system and now we're just selling it to whooping solid sole contractors and we show them how they can automate it themselves. So yeah, that's, that's what you should do leader of in Brooklyn. And then the fifth and final thing that you should avoid in 2020 and beyond is that you don't need to compete on Google anymore. The competition on Google right now in the roof in the solar industry is just insane. Everyone is doing SEO, everyone has a generalist marketing agency helping them with SEO and this generalist marketing agency is also helping their, all of their competitors as well.
So everyone has the house is hiring the same guy to compete on Google SEO, which is, it's just saying or they do Google PaperClick and if you're doing Google paper click right now and you've done it for the past couple of years, you know that it used to be a lot better and a lot cheaper just one year ago compared to today, the results are going down, the prices are going up because it's just over flooded with competition in the weakness or industry right now. So escape the competition on Google will move over to social media marketing. Facebook advertising is working really, really good from the roof and the solar industry right now and have set up and an automated inbound marketing system and an automated online sales system to get traffic from Facebook. You drive that traffic into a proven system that convert traffic into leads into customers. You get that to work and then you just scale that thing.
So don't compete on Google and more, it's, it's expensive. So yeah, that's pretty much it for today's video. Um, so let's just cover them real quick again. Now, first thing, escape lead generation websites. Second thing, don't depend on outbound marketing. Third thing don't depend on on trackable inbound marketing methods. The fourth thing, don't hire general general Martin generalists marketing indices, right? And lift, lifting, stop competing on board. So that's it for today's video. Hopefully you liked and enjoyed the video. If you did, make sure to like subscribe and leave a comment down below. My name is max Pearson and if you want to know more about what we do, make sure that you go to lead truth and.com and check out our free training and video testimonials from customers. Thank you so much for watching and have an awesome day.