Do you want more roofing or solar leads and customers? You have to figure out social media marketing in 2020 if you want to thrive and expand your business. Lead generation websites and offline marketing methods does not work anymore, google is very competitive and most marketing agencies don’t deliver what they promise. What’s the solution? Moving over to Facebook and social media marketing together with an automated sales system! That's how you scale your roofing business in 2020! Click the button below for more information!
Here’s what we cover
- Why you need to setup a Facebook business manager
- What a cold & warm traffic campaign is
- ActiveCampaign CRM using Marketing Automation
FULL VIDEO TRANSCRIPT
This is how we get new roofing and solar leads and customers in a very simple way in 2020 and beyond.
Hey guys, Max Perzon here and if you've never seen me before, I help with roofing and solar contractors to get more leads, more customers and ultimately help them to scale their business to that next level. Are you blessing social media, Facebook advertising together with our automated online sales system? And if you want to know more about that, you can head over to our website leads within.com for video testimonials, free training and bunch of other cool stuff. If you're watching this on YouTube, make sure to like subscribe and leave a comment down below. But for today's video I'm going to talk about, you know, three very simple things that you can start implementing today to start generating more high quality and exclusive leads for business for very, very, very cheaply and very, very effectively. And basically the idea with this video is that I, you know, I talk a lot about this on this channel.
I want you to escape lead generation sites. If you're using home advisor and Angie's list and all these works and porch like seriously, stop this video right now. Go in there and just stop it. I don't care if you are getting some leads from it right now, just stop it. Stop wasting your money there. Also, if you're hiring a bunch of Legia, you know, lead generation agencies or whatever, and it might be that are not giving you the you, the results that you want that are not doing the branding under your or the advertising under your brand and so forth, stop that as well. There's a lot better alternative out there and that's when I talk about in today's video, basically taking control of your own advertising, setting up your own system, do everything under your own brand, generating exclusive leads for between 10 to $20 instead of 80 to $130 and have everything automated by computers.
So you don't need a super big in house marketing team anymore. You can just automate it by computers essentially. So without further ado, let's dive into the first tip that I have for you and that is the Facebook business manager. So if you have no idea what the Facebook business manager is, a highly recommend that you go and check it out. If you simply just open up a new browser window in your Google Chrome for example, and go to business.facebook.com and what you can do there is that you can just press login and you log in with your normal Facebook, your normal personal Facebook credentials, right? You can just log in. If you don't have a Facebook account right now, I highly recommend that you create one. However, like, yeah, chances are pretty high that they have a Facebook account. Like everyone else in America right now, it's like 245 million active monthly users right now on Facebook or something like that.
It's pretty insane. But yeah, back to business manager, just go there, the login and what you can do here when you've logged in is that you can create an ad account and you can also, uh, it's completely free by the way. But I recommend that you set up a payment method in ways just so that you can get full access to everything you don't want to. You can create any campaigns are driven around unless you have a peanut math method set up. So you can just set up like a credit card or a direct link to your bank and you can just leave it there if you don't want to spend any money. However, you should spend money on Facebook if you shouldn't spend on home advisor. So set up your ad set, set that up, set up your ad account, set up your payment method, and you can also set up your Facebook pixel as it's called.
So you can get a pixel. You can just install a very simple snippet on your website. And what that pixel will do is that if someone comes to your website and just spends a secondary, you can identify who that person is on Facebook and now we can start to retarget them and show them ads. That's super powerful. It's called retargeting. So if someone comes to your website, you will, they will immediately start to see ads from you on Facebook and Instagram and all of their other audience, your friends. There are other platforms, I think they have like a bunch of apps and stuff like that as well, right? So do that, set up the pixel and once you set up the pixel, you can create something called an audience. So often there's a menu to the left on the Facebook business manager. You can set up an audience, so you just take audience and then you can tell Facebook that, Hey, everyone that's been to my website past 180 days, please save those people in this audience and then you can retarget them later on and doing Bosch of course stuff.
Also, what I want you to do inside the Facebook business manager is that you can actually connect your Facebook business page. So if you're a like a residential roofing contractor, you probably already have a Facebook business page. If you don't set it up right now, stop the video and just go to Facebook. Set up a new page for local business. Um, put in all of the information, take some time to, you know, upload the high quad, the logo, the high quality banner image or video. Make sure that you have all of the information that are in place, you know, address, telephone number, opening hours, having an about page and make sure to invite all of your friends and family so that then you get some initial likes on the page. It's always good. Um, and also posted some organic content, just a few couple of posts, uh, you know, um, so that it doesn't look like a dead dead citizen actually.
Right. Upload some organic content. Also, if you have any branding videos of your company that you have on YouTube, make sure that you upload those videos to Facebook as well. So you have all of your content about your business on that Facebook business page. Super important. Uh, so yeah, if you already have a Facebook business page, go back to right now, just make sure that you have all of the information in place now, the right email address, the best, the business email address, not your personal one. Um, and all of that just make it looks professional. Then what you can do inside the business manager is that you can connect them so you can connect the business page to your business manager and now you can start to advertise onto that page. So yeah, I think that pretty much concludes the Facebook business manager. There's a bunch of things you know, in on our website lead truth from the con we've walked through it.
We'll literally walk you through everything, like everything that you need to know and how to set everything up. Like click by click, step by step. I have the video on my screen where I show you how to do all of that. So if you want to check that out, you can go to lead through from Viacom. But again, you can pretty much learn it yourself as well. If you just sign up, give it some click around, read around and you will get the hang of it, I'm sure. Um, so yeah, that's the first point. The second point is a cold and warm campaign. So what is it called? The warm campaign? Well, a warm campaign is what we call the retargeting company. So remember the pixel that you set up on your website in a room, remembered the audience. What you can do with that audience now is that when someone comes to your website, you save them into that audience.
And now you can build an advertising campaign. You can start to show people ads, everyone that's been to your website, start to see your ads. You only show ads to people that have been to your website. You can also create another audience called ad engagements. I think it is. And you can also, you click and engagements. You scroll down a bit and it says like everyone that interacted with your post ad or been to your page. So now you can start to retarget everyone that's been to Facebook business page as well. And when you start to advertise them more on Facebook, now you can retarget everyone that you know use, likes or needs to comment this report. So it's super powerful. So warm campaign is a retargeting campaign. It's super simple to set up. Just go to the ads manager and create a new campaign and if you've never done this before, I would recommend that you do like a reach campaign and you optimize it for impressions or reach and it's super simple.
You just click create new campaign. Then you then it, they ask what do you want to optimize for? If you want to do things a little bit more advanced and little bit better, you can do a conversion campaign, but then you need like a lead form in place. You need some type of online system in place, so that's a little bit of getting ahead of ourselves. If you've never done this before and just want to get a retargeting campaign in place initially, you can do just do like a reach campaign, optimize for reach or impressions. Then you can create an ad where you like share your branding videos. For example. Everyone that sees comes to your website now they start to see brand new, the Brit, your high quality videos from your company on Facebook every single day. And that's going to help you with the sales conversions and so forth.
And it's giving homeowners a chance to, you know, learn more about your company. And you can be very creative with this. A retargeting campaign. You can like test around, you know, you can have images of your company and like headline and text and a link to your website directly so that they get the chance to, you know, click back to your website or a kiss your videos and branding videos from your company. We're not pitching anything, you're just trying to, you know, get that fear, that attachment, that emotional attachment to companies on Facebook or Instagram. You can also do like share special offers there or you know, um, you can do like a shares on content that's valuable to homeowners in your area, whatever it might be. So that's a warm campaign. And then a cold campaign is when you show people ads that I've never seen your business before.
So instead of, you know, telling Facebook, Hey, I want to show ads only to people that have been to my website, now you're asking Facebook, Hey, I want to show my ads to people, homeowners in my area that are actively searching for my roof from services. Do you ask Facebook for that? And that's when they're going to charge you a little bit more. And that's when you need to have a little bit more sophisticated campaign in place and you need to optimize for conversions. You need to have some type of system in place, right? So when you generate the lead, like first of all, how do you generate a lead or even first of all, how do you identify someone that are looking for services? Then how do you get them to take action? How do you collect information? How do you save that information?
How do you follow up with them and how do you automate this with marketing automation? And it might sound super confusing, but it's really not. You just need someone to show you, like how to do it, set it up once, then you automated with computers and then it's running for itself. And that's exactly what we firstname.lastname@example.org. Our websites are, make sure to check that out off to your, our video here. Um, but yeah, that's a cold traffic. I mean you need to know like how to target people and all of that, right? So it's a little bit more complex, complicated, but still, if, you know, if you have someone who shows you how to do it, it's like super simple. So yeah, that's the difference between a cold traffic campaign and a warm campaign. So yeah. And then the third tip that I have for two for you today is marketing automation and CRM and the specific CRM that I recommend that you use if you're a beginner, um, which is like you can like, I know multiple eight figure companies that are using this CRM as well.
It's super, super good, but it's still rather cheap. It's like 300 or two or $300 per year. That's active campaign. So active campaign is a great TRM system that you can hook up directly to Facebook so that you get the lead directly into your CRM system. They also have an awesome as some marketing automation system in place there as well, so that you can automate all of the processes, you know, sending text messages, emails you, your confirmation texts to the sales reps, getting all lead information immediately, automatically, uh, you know, all the way up with the homeowners and leads that didn't convert. You know, you can do bunch of cool stuff. Uh, so yeah, that's the CRM system that I recommend for everyone that I talked to. I'm not affiliated with them or anything. I just, it's just an awesome CRM system. Then there are some other alternatives if you want to, you know, if you're getting, if you want to take it to that next level, but that's not really necessary.
Like it's special enough for local based business, like a roof for his whole contract. Your active campaign is awesome. Um, so yeah, and if you want to figure out how to use X, this campaign and have it quick guide how to do it, you can go to our website again where we show you how to do that step by step. Click by click screen recording, making it like, yeah, saving you a ton of time so that you don't have to travel around and trying to learn yourself. We just show you and we just give it to you. So that's it for today's video. Um, yeah, we talked about the Facebook business manager and make sure that you go there and check it out. Create your Facebook business page or optimize it, make it a little bit better. Invite your friends and family, upload your videos and images.
Step two was cold and warm traffic campaign. What is a retargeting campaign warm? What is a cold traffic campaign? How do you build that? What do you need to think about? Um, and also I want to mention this as well regarding the retargeting is that it's super cheap. If you have less than 10,000 people in your audience, it's enough to spend like $5 per day on retargeting. So it's super cheap, super powerful, and it will just skyrocket your brand building and all of that and increase your sales conversions a ton as well when you start to share your good videos. Now the third is to have marketing automation in place. Have a good CRM system in place. We should check out active campaign if you want, if you want to know cool CRM system. So that's it for today's video. Hopefully you liked it. If you did, make sure to leave a like and subscribe to the channel. Um, leave a recommendation. What do you want me to talk about in the upcoming videos? Do you have any specific questions? Do you need any help? Just let me know and I will, I will reply to you myself personally and make sure that, uh, I give you some, some guidance. And again, if you haven't already, go to our website, leads, roof and the comm. I am Max Perzon. I thank you so much for watching and have an awesome day.