In this video I'm going to show you how we helped a roofing contractor to reduce their lead cost with 90% and grew their yearly total revenue with $13 Million in less than three years. They used to spend $50.000 per month on advertising, paying $130 per duplicate lead. Now three years later they spend less than $20.000 per month on advertising, generating higher-quality and exclusive leads for $10-$15 each. Pretty cool transformation if you ask me!
Here's what we cover:
- Why offline marketing methods fail
- The automated system 8-figure roofing contractors use
- The difference between offline & online marketing
- The best advertising platform in the world for roofers
- How you can get started TODAY
FULL VIDEO TRANSCRIPT
In today's video, I want to talk about how we helped a roofing contractor to reduce their cost per lead with over 90% and we helped them to grow their company with more than $13 million in less than three years.
Max Perzon here, and if you've never seen me before, I'm just a Facebook nerd who helped roofing a solar contractors how to do Facebook advertising or we teach roofers and solar contractors how to do Facebook advertising, the our online training program leadsroofing.com so if you haven't checked us out yet, go to lead driven.com and you can check out our free training there on our website where we show you how our our system works, claimed results, a client testimonials and a bunch of good stuff. So go to lead through from.com look for the green button that says free training and start learning some Facebook ads. So in today's video I want to talk about how we help a roofing contractor to reduce their cost per lead with over 90% and we've helped them to grow their company with more than $13 million in less than three years. So if that sounds interesting to you, then listen up.
Now before I explain exactly how we did that, I want to talk about their previous situation, what they were used to do back in 2016 when they were making $14 million, uh, and paying $130 per lead. I want to talk about what they did back then, then want to talk about the transformation and then where they are right now. It makes sense. So let's begin with there. Where they started out. So back in 2016 they made $14 million that year. And back then the owner of this company, we're spending a bunch of money on TV and radio commercials, a lot of money on home advisor. The owner of the company, we're doing their own Google ads. They were also spending some money on SEO, I think they were doing some direct mail campaigns. There were pretty much spending money all over the place, right? Kinda throwing a bunch of money to the wall and see what sticks and kind of do more of that.
The thing was that they were spending upwards of 50 grand a month on advertising. And I talked about this in, in yesterday's video, little bit as well. They were spending 50 grand a month on advertising and it kind of worked, right? They were making, they were getting enough leads burned, uh, and they were making for me $14 million per year, but they were spending a fortune per lean. So they were paying $130 per lead from home advisor and Google. And more often than not, the leads were duplicate, right? So from home advisor, the leads are duplicate and they are expensive. $130 per lead. And also it's very tough to close them because all of these leads are being called by bunch of different contractors at the same time. And it's just time consuming. Um, and all of that. Right. And Google, they were running their own Google ads and they kind of knew if they were getting results, they weren't tracking it.
Anything bleeds just Kinda came in. They got emails from their opt in form on the website. So they had someone sitting there in their email box cannot just checking the emails. Same thing with SEO. They think they kind of got results from that. They had no idea since they couldn't track anything, they didn't know if that lead came from the SEO or from the Google paper click. Uhm, and the direct mail campaigns, they didn't attract that neither. So here again they had no idea where, where the leads were coming from. So my, what I'm trying to see here is that they had no idea where the leads were coming from. They kind of just went with the flow and with the feeling like hey this is probably working and this is probably working. They had no system in place. So they were not doing any type of consistent scientific follow up with their leads.
They had no, like based like no CRM system where all of the leads came into. They had no like automated system to follow up with those leads consistently. It would all, it's, it was a massive basically, and they had a bunch of different levers, right? Uh, they had a bunch of levers like the SEO Lever, the uh, the home advisor lever, the Google ads lever, the direct mail campaign lever, and they were kind of,
you know, pulling all of them and kind of see what happened, right? But it's impossible to grow with predictability that they had no idea how to like scale their business with predictability because they didn't really know where the leads were coming from. So if I pulled this lever and maybe it came from leads but it pulled, this lever came some more, but they had no idea from where essentially.
Right? So that was their current situation back then. Then in early 2018 I came in contact with that business owner and we started to discuss the system that we have. We discuss that. We have a, we have a predictable system, so we hook it up to a CRM system to all of the leads that we generate. We've put them into a CRM system. Then we utilize something called marketing automation so we can send confirmation emails and text message to the homeowners immediately, fully automated and we can also send out automated messages to you, the business owner and your sales reps fully automated so that you can just get the lead information immediately. You can, uh, you see their name, their email, their phone number, their address. If you're a solar company, you can, if they are shading on the roof or not, what their current electric bill is and so forth.
So you get the lead, you call them, the homeowner will be expecting our call. And this is also in the exclusive leads to them, right? It's not like a duplicate lead from home advisor. This, this would be an exclusively so their salespeople could just call them up and they would be expecting their call. Then we could also handle the entire followup process through the homeowner, fully automated as well. Since we have this marketing automation system in place as well. Um, we can also automate the advertising with online ads obviously, so we don't have to, uh, do any manual work with like direct mail campaigns or anything like that. Um, I explained to him also that their system is fully trackable so we can track everything. We know where the leads are coming from, we know, uh, so we, when you want to scale things, we can start off with a lower budget, we get it to work and then if you want to scale things, we just increased the budget because no, you know, now you know exactly what levers to pull when you want to scale it.
Right. And I also explained to him, um, yeah, that, that's kind of how the system worked. And then I explained to him that, hey, you should probably move away from home advisor. You should probably move away from Google. And he was like, okay, why? You know? And I was like, yeah, it's super competitive. It's expensive, it's duplicate leads. Why not move over to a platform that has less competition in the roofing industry? Pretty much no competition. Um, and also the, the cheaper, uh, cheaper prices. So cheaper leads and you can get exclusive leads. And I was like, okay, what platform is that? That is the Facebook advertising platform, right? A lot of roofers are on Facebook, don't get me wrong, they have a Facebook business page and they pull some content there so forth. But pretty much no one is doing Facebook advertising campaigns, the right and the right bait the right way, sorry, my swinging leash and from Sweden, but pretty much no roofer is building real campaigns the right way and hook it up to the system.
So if you can do that, I explained to him, then you will have a huge competitive advantage. Pretty much no one in your area is doing that right now. Um, and it, you will get cheaper leads and higher quality leads. So, um, we built out a real campaign for him, uh, the right way. We test the different ad angles with tested different images. We show them everything that we did, we hooked it up to their system. And what happened? Well, we started to generate leads for between 10 or like the first couple of months, months, I think we got leads for like 20 to $30 or something like that. But within 60 to 90 days we were generating leads for 15 to $20 and now we're generating generating leads for them for between 10 to $15. So we went from hundred and $30 duplicate leads were reduced.
The lead cost from duplicate leads to exclusive leads on Facebook to $10 per lead. It's like 90% difference. And then from 2016 when they made $14 million to last year, they made $27 million. So we increased the group with $13 million and they're not spending 50 grand a month on all these different advertising methods. Now they're spending about 20 grand a month on, on just using Facebook. And they're doing some SEO as well. But now since they know exactly what levers to pull, when they want to scale things, they just dumped their money in there because they know, they know that it is working right. And the cool thing about a system like this is that you don't have to spend 20 grand a month if you want to, but it can handle that. If you can handle it, the system can handle it. You can spend a hundred grand a month with it if you want to, but you can also spend one grand a month if you want to random.
And so this is the exact system that we teach both roofing and solar contractors, how to set up themselves, which is very easy. Then we show them exactly how to set up the campaigns, how to create the ads, um, what to write in the ads, what images that we've tested that we've been working really well. We show you all of that because we've done it ourselves. Right? And this system is specifically designed for the roofing, the solar industry. So, and that's what we do at lead tripping Acom at our online training programs. So we teach them how to set it off themselves, how to create the campaigns themselves, and then how to run it themselves so that they don't have to hire any marketing agency to do the work for them. They get full control over their own advertising. They save a bunch of money rate because the, they don't have to pay a middle hand to do the work for them.
And now they have a predictable system in place. Now they know exactly what lever to pull and when they want to scale things and they can start generating exclusive leads with predictability. They might start off the first month spending $1,500 per month. Hey, we're getting leads, man, we're getting leads for $10 let's spend $2,500 next month and then do this grow with predictability. So it's really, really cool. And if you want to learn more about the system, then go and check out our website and look for the green button that says free training. I wonder if there's something else I want to mention before I turn off today's video. Um, yeah, I might say this. So, um, some of you are out there, a business owner, let's say, let's say you're a business owner. If you're a bigger company, obviously you could, um, you know, you could have like an employee go through this program for you so you can build like your own in house marketing team for your business.
Um, because maybe you don't have time to do it yourself or you have like a son or daughter that could go through this program and run it for you, um, oil. Or if you're a smaller company, you can learn how to do it yourself obviously because if it, if time is more input or if money is, is, is more important than you than time right now, obviously you can just learn how to do it yourself and it's not hard at all to learn. Don't get me wrong, you can get the system off and learn it yourself pretty quickly. And we also have offered you a ton of support in our program mat program as well and helping you along the way. But the really cool thing that a lot of business owners that is that has gone through this program and and um, that I've shown this program too and they have learned it a thing that they really love with this program is that let, let's see a bit of business owner go through it and here's a 65 years old and he doesn't want to run this system, but he went through the program just to Kinda learn what online marketing is, how it works.
You know, why it works the way it does because they, they just appreciate that the knowledge, even though they might not be the person to run the system at the end of the day, they just appreciated to learn this new online and business environment that is taking place right now. I'm super good entrepreneurs, obviously super good business people, but they have no idea about online marketing. So by just investing in a program like this, they can just go through the program, learn kind of the, the, the
general information from it and get an understanding from that. Then they just delegate the work to an employee or through son and daughter. And now they're know. Now they know that the lingo and they have the overall understanding as the business owner and their CEO and s s division or visionary of their company. Now they know how to um, yeah, how to, how to guide themselves in this online environment. Now they know that the general 30,000 foot view of how, what Facebook ads is and what a system is and marketing automation and CRM system and how it all ties together, retargeting and all of that. So yeah, that's all all for today. Go check out our website right now. If you're a roofing or solar contractor in you, one arm, skinny your business with predictability. So thank you again having great day and bye.