I’m sure you want more high-quality and exclusive roofing or solar leads for your business so that you can become the #1 contractor in your state! In today’s episode I explain how one of our solar customers went from low 7 to 8-figures in less than 90 days using our online sales system, Facebook ads and social media! Pretty amazing results in a short period of time if you ask me! If you want to see their video testimonial and free training revealing the exact system they used, click below!
Here’s what we cover:
- Why you need your own online sales system
- How to scale your business with leads from social media
- Why branding with videos is extremely important for sales!
FULL VIDEO TRANSCRIPT
If you want to know how to get high quality roofing and solar leads and become the number one contractor in your state, then this episode is for you.
Hey guys, Max Perzon here. And if you've never seen me before, I help both roofing and solar contractors to get more leads, more customers, and ultimately help them to scale their business to that next level by utilizing Facebook advertising, social media together with our online sales system. And if you want to know more about that, see video testimonials from our customers reviews, retraining, and a bunch of other cool stuff you can head over to our website. If you're watching this on YouTube, make sure to like subscribe and leave a comment down below. But for today's video I want to talk about how you can get high quality roofing and solar leads that will be, that will help you to, to grow your business to that next level and help you to become that number one contractor in your state. And I actually got to tell you a story into this episode of one of our customers, P S solar in Austin Miller.
And awesome transformation that they did by moving over to Facebook advertising, social media together with our system. So I'm going to tell you a story about that and exactly how they did it. So here's what they did and we have a video testimonials from these guys and if you want to watch that you can head over to our website. But they went from low seven figures, eight figures in less than 90 days utilizing our program, which is insane. And they have now expanded across their entire state. They're in Florida. So they started out with one location spending about $3,500 per month into Facebook advertising. Now there are three different locations. They are in Orlando, they are down in Bradenton and also on the East coast of Florida. So they're expanding now and it's going quicker in, they had to hire like about 10 new sales guys within the first few months just to keep up with the leads that these started to generate by simply moving over to Facebook, advertising, social media, and embracing this thing.
So I just want to break it down today, exactly how they started to generate more high quality leads and we're able to expand that quickly. So let's dive into it by the way. So here's how they did it. The first thing that they did was they set up an online sale system that they own themselves. And what I mean by that is that they set up in marketing automation system, a CRM system, kind of the heart of their online advertising system that they own and control. So whenever they generate a lead online, now it come on, it comes into that base, did not land, it doesn't land in their inbox, it doesn't land in, in an Excel sheet somewhere. We have a base where all, all of the leads that come in from the social media advertising lands in the CRM system, and then the new place marketing automation to send out confirmation emails and text messages to the homeowners and the, he can also distribute of these needs to his sales reps.
They're very easily, uh, by utilizing marketing automation. So he hear all, he also systemized his business. So he doesn't have to do a bunch of manual work. When leads come in, we can assist. My stat with computers, marketing automation widget is super important. You kind of have to prepare like that before you ever start to to spend a bunch of money online, you want to have the business operations in place first. You want to know the entire flow of what's going to happen to the lead. How do we call them in immediately? How do we qualify them and set an appointment? How do we educate them and how do we answer their questions and how do we sell them without being too pushy and stuff like that? Right? So that's the first thing they did. They set up their own online sales system in place and prepared everything before they ever spent the dollar onto Facebook advertising.
So that's the first thing. The second thing that they did was that they started to generate high quality leads from social media instead of lead gen sites such as home advice, awry and bright. They moved away from TV on radio commercials. They moved away from Google. Since Google is so competitive and you can't really, you can't really do an a Browning on Google with, it's just a search in and right in P for a keyword. So it's pretty straight forward and quite simple on Google. You just find your keyword and you just put up a campaign and you start to bid for that keyword. And since it's kind of easy, everyone wants to do Google and everyone is bidding for the same keywords. So it becomes very popular, very expensive and hard to get results. A lot of taking your leads and yeah, it costs a bunch of money.
So they, they didn't want to do Google. Um, and I think they implemented SEO actually has a longterm strategy together with um, this social media marketing. But the most important thing is that they have their own line sales system in place and they committed to social media. They understood that every age group out there nowadays our own this thing, everyone is watching down the road phones, everyone's connecting with their family on their phones. Everyone is carrying this thing with them all the time. And as soon as they don't have anything to do, if they're on a cafe or on a bus or on the train, what do they do? They watch their social media, YouTube videos, images, photos, text messages, messenger. They do everything on this thing. So they embrace that reality that, Hey, it's not only young people doing social media nowadays, everyone is doing social media.
How do we embrace that and how do we reach out to people in our state and in our area that are actively searching for repower services that are actively looking for solar panels? And how do we connect to them on this thing? How do we [inaudible] can motion about our company to these people utilizing the phone? How do we brand ourselves on the phone or social media? How do we get our ads out there? So they embraced social media and they went all in and they left all of these other marketing methods behind. They didn't do any direct mail. They didn't do an indoor knocking, no call centers, no prints, no billboards, no magazines, no Google, no home advisor, you know, no TV, radio commercials. They left all that behind and they committed to one thing. Social media. I went all in, super important. That's the second thing.
The third thing was that, um, they started to do branding on social media as well. So big started their advertising campaigns on Facebook, mainly someone Instagram, they tested both, but they mainly went for Facebook, Facebook advertising. And as mentioned earlier, initially they had a advertising budget for of $3,500 per month in ad spend. So they put about like 90 to 95% of that into cold traffic as we call it, trying to find new people in their area, tried to show ads to people in their area that has never seen their brand before. Then the allocated between five to 10% of the advertising budget into something called retargeting. So the way that social media advertising works right now is that you can pay Facebook for example, and Instagram, they're really the same company. So you pay Facebook and Instagram and you pay them to show your ads to people in your area.
Right? Makes total sense. And that's called impressions, how many precious can get. And then you can track, uh, you know, the cost per click, cost per lead, cost per new acquired customer, so forth. But when you, when you boil it down, you pay per impression, you pay per, how many times you show your ads to new people, but then as time goes on and it's more money you spend on social media, and as people start to engage with your ads and people start to engage with your Facebook business page and people start to engage with your website, you can save all of those people that have already engaged with your business in your own audience, as it's called or in your own pocket. So over time, maybe they're off their first month, you have a thousand people in the bucket, then you, it grows in 2000, 3000, 4,000, then then you have 10,000, and ultimately you might have 20,000 people in your own audience.
And what you can do with this audience that you have created yourself from ad engagement and Facebook business page engagements and website visitors and so forth, is that you can re target as it's called, uh, this audience all over the web. So you can follow them around and advertise them to your own audience. It's a lot cheaper since it's your audience, it's a lot cheaper than asking Facebook for their audiences. So you kind of find new people on Facebook audiences, you'd drive that into your own audience and then you can start to re target your own audience, which is super cheap. It's like $5 per day per 10,000 people and you can show them ads pretty much all day, right? So that's what they did. And with this retargeting audience, as it's called, they did both branding and they did direct response advertising. So what is branding and what is direct response?
Well, with direct response ads, they, you know, they had the normal offer ad, you know, request a free estimate, you know, they had a, a copy explaining their company, why solar is so good, the benefits and so forth. And then at the end you could click on the button to learn more and requested for the estimate and the homeowner could concluded their name, email, phone number, address to request a fee estimate. And uh, their sales guy would call the homeowners symptoms appointment, qualify them, so forth, then go off to them, educate and answer questions and hopefully close to mini three new customers. But that's a cold traffic, a direct response ad where you just, you pitch the preeminent. Right. And that's great. It's super good to do that. And this is what, like 95% to 90 F most of the really good advertisers out there, they're like only focusing on these types of direct response ads because they work and they're super, super good.
And I'm it, it's, yeah, it's true. We should be good. But the other part of the coin is the branding part. And a lot of people forget this part when you do online advertising nowadays, because a lot of people think that you either do branding or you do direct response for the Coltrane. Now when we have this thing and social media and we don't utilize that old TD anymore and we don't use nice paints anymore because back then you either did direct response on print or you did Brian, you're on the TV, but now everything is mixed. Did this thing. So you can actually do both. Nowadays you can do both the branding and direct response on this thing because this is the new magazine, this is the new TV, the new radio and all of that, right? So you can do both and a lot of people forget about that.
So you can, you can share both branding videos on social media and you can share your direct response videos on social media and branding. It's super, super good, right? Because, um, you wanna you want to control the perception of your brand. You want to control the perception that people and homeowners in your area think of you and your business rate. And if you can evoke positive emotion about your company, um, you know, emotion evokes trust and trust makes more sales, right? It's pretty, it's pretty simple. So when they, they created the super high quality video, uh, sharing with good music, with their people, with their sales reps, explaining the process, um, sharing some testimonials about homeowners in their areas, so forth. And they started to share that. So when new coal people that have never seen the Brown before or heard about their business, they started to see P S solar all over Facebook and all over Instagram.
They saw this beautiful videos just not pitching anything, just talking about their company evoking good emotion and trust. And they mixed that, those types of ads with the direct response ads, which were, you know, click here to request a pre assessment and we would love to come out and [inaudible] indicate them as a questions and let a teacher more about how solar roofs and you know, solar panels might help help you and increase the value of your home and save your electric bill and so forth. Right? So that makes a huge difference when you only do these cold direct response ads. It still works, still works really, really good. But when you mix it with branding, now your, your sales conversions just goes through the roof because people trust you even before you ever ever get to talk to them. So you can pre-sell people a whole lot with this type of branding, advertising nowadays and social media and there's not a lot of people that knows about this or I would say a lot of people knows about it, but they don't implement it because they have been taught for so long that either you either do direct response or you do branding.
But the truth is that if you've been to both on social media now, if we were consoling business, I'm just going to be able to take it to that next level. So that's really what they did. And they went from, you know, low seven figures, eight figures, less than three months. And that is insane. And we have a video testimonial from PSL holder in Austin Miller whenever he talks about this. So if you don't believe me, if you think that I'm talking too much and B has, you can just go to our website and we have their video testimonial on our first page. It should be there. If it's not on our first page, it should be in a on our testimonials page, but make sure to go to our website for testimonials, reviews, results, and a bunch of other cool stuff. So that's basically how they did it.
First of all, they had owning their own online sales system. Then they started to embrace social media, started to generate more traffic and new leads from Facebook. And then finally they started to brand their business on Facebook and social media, built off their own audience and started to retarget people over and over and over again. And over time, very quickly they just started to get more than their pipelines. You started to overflow and like more and more and more and more, more business. And now their estimate, they've expanded across the entire state and they're growing very, very fast and they're not slowing down now. So yeah, it's looking awesome and it's super fun when people just embrace this knowledge and implement and take action and just get in Mason, we're sold. That's what we're all about at the terminal comes and makes sure to check us out. So I think that's it for today's video. Hopefully you enjoyed it. If you did, make sure to leave the like a thumbs up or thumbs down. If you didn't leave a comment down below, let me know what you think. Let us know if there's anything special that you would like we'd like you to talk about in upcoming videos. I read all of the comments myself on a reply to all of them myself personally as well. Make sure to subscribe and that would be it. So yeah, thank you so much for watching and have an awesome day.