Did you miss the International Roofing Expo in Dallas this year?
No worries, I got you!
I did an extensive interview with some of the top brands on the expo.
Here’s what I cover:
- Jamie from GAF talks about their new residential roofing products in 2020
- Frenzie from HOVER talks about their awesome 3D modeling app
- Christian from GAF covers their new commercial products
- Alex from CertainTeed shows their new shingles, metal roofs & solar panels!
Hope you enjoy it!
If you’re ready to scale your contractor business to that next level now in 2020, check out our LeadsRoofing Accelerator Presentation Video >
FULL VIDEO TRANSCRIPT
Hey guys, Max Perzon here. So I'm here at the roofing expo in Dallas 2020 and I'm here for the first time me and my dad traveled here from Sweden. So we're in the expert right now. It's the second day, it's Wednesday, and I'm going to do some interviews today. So we're going to go into the GF booth. We did CertainTeed as well and some other more really, really cool things. So let's dive right into the video. I hope you enjoy it and make sure to like it and subscribe and I'll talk to you soon.
Hi everyone. Max piece of news. I'm here with Jamie from GF and they have some really cool new products. It's here. So yeah, just kind of [inaudible]. Sure. So thanks so much for being up the show today. So I wanted to showcase our new product, which is called HTZ. It is an elevation of our current HD product, which our number one selling product in the market. And what we've done is we've taken the current HD product. Would you show it here? And we've improved it. Am I creating what we call layer lock technology at layer lock technology shows from here we have actually physically attached the two layers of the shingles together. So what that does is it strengthens the bond and because of that we are now allowed to give the industry's largest nail zone, which is 600% larger than we previously had. So that makes it easy for accuracy for the person on the roof.
Also this area over here is what we call micro fines. In that strike zone, this is the area where the nail these to go anywhere within these two lines. Here is the strike zone, an additional feature of the strike zone. It because of the microphones, it allows our Durer crib adhesive, which is currently on our shingles to attach to that area easier and faster and it creates what we call a monolithic bonds. So it gives it more strength. So what that does is, and you see behind my shoulder here we have something called wind proven. So what wind proven is is that if you use an HTZ shingle or something that has the layer lock and we have five shingles on offer that now and you use three of our existing accessories plus an additional one, we are allowing the installer to get an unlimited wind proven wind warranty.
So where can people know, learn more about you and what should they go in mind. So if they want to figure it out or shot five find out more about GMP can go to gf.com/strike zone or slash layer line. Both of those will have videos, content information and if you're looking to get the product, reach out to your local distributor. Most of our distributors are already carrying in the new HTZ product and you can learn a lot more from them as well. Thank you so much. See you right. There's two of them. Conventional shingle at only one line right now there's two is nail zone is 600% larger than what we had before. 1.8 inches. You can nail along the top point, you can nail on the bottom line or anywhere in between. All right. So we're here at the booth at Hubbard and
I'm here with frenzy and they have an awesome product for roofers with like three D printing. So we, I can just kind of go with you directly. Yeah, yeah. Oh, so what does ever do? Hover is an app that allows you with eight photos to take photos of any home and get a measure property, a three D model of the property that's fully accurate to bench. We deliver a full set of measurements and a PDF that basically allow you to get all of the roof pitch elevation measurements that you would need to, to sell to a homeowner or that you would actually need to do any job in order getting roofing materials or anything that you would need. So basically an app that you download, it is, so it's an opposite available on Android or iOS. And essentially what you're able to do is go around, take photos around the eight corners of the house and then it'll create a fully accurate three D model, rendering of the house perfectly reconstructed with all the accurate refreshments, all of the elevations openings and everything you would need to order materials or to estimate a job.
So basically can utilize it in your, when you go to the estimate or when you do the actual appointments, it gets easier for the homeowner to see like what's, yeah, that's exactly, that's exactly it. So I think the best part that hover provides is that it provides a visual representation of the house. The homeowner can actually visualize. So not only can they actually see the things that you're talking about as a roofer or they can actually interact with the model itself and put in materials. So it's actually great for upselling materials. So if you have a couple of different options, it's not just giving them a single sample where they can't really visualize what it looks like on the roof, but you can actually show them and they can see on their own house how the different materials wood would actually work. Like all the big shingle manufacturers and all the, we have all of all of the we have all of the major tier one products in the, in the in the app and it's all rendered to look as realistic as possible. So how do they go to a website?
You can get hover at the Google play or the app store and just look for the hover app. You can go to hover dot. T O is a website to learn more. And the best part is if you want to try it, we have a free trial. And your first property is always free. So go ahead, go ahead and hover your own home or hover property, check it out, see see how great it is. And I think it will change the way that you approach your club. Great. So I'm here with Kristin right now in DF booth on
The commercial side of things. They have some really cool products now in 2020 so I leave all the corkboard to you, Christina. Yep.
We're really excited about our quick spray products. This year we have a standard quick, quick spray product and the LV 50 product, which is a low VOC product which is approved for 50 States. The great thing about the product, you know, it, it goes down on the substrate as well as the membrane and it only takes five minutes for the product to actually flash off. So it's a really fast installation. You can install it twice as fast as you can. A traditional bucket adhesive. And another great thing about it is you can install it down to 20 degrees. So for all of the Northern States that have it here, jobs that they're trying to get in, it really extends your roofing season. You have to keep the canister at 50 degrees in order to have enough pressure for it to come out. But you know, if you're able to do that, you're able to get that adhesive down. You're able to install it really fast and when it's cold outside, those bucket adhesives tend to take even longer to dry. So it's a really great labor saving product. We're really excited about it. And you can find out more information about email@example.com and we'll be making training videos about it at gaf.com/roofing at right with Dave and Wally who can train you on everything about the adhesive, how to install it and how to take care of your equipment. So really excited.
Yeah, I think that's about it. Thank you so much Kristin. Thank you Madison. Thank you. Now we're here at this CertainTeed booth and I'm here with Alex, so the D word over to you immediately. So, okay, good. So what about everyone? So you are getting the IRA show in Dallas. So we are certain shade rights for snow as a largest boutique manufacturer. And what we want to talk about some of the roofing trains here. So one of the major trainers we'll see happening now is about the quality of modified shingles, right? The water. Those got a major two benefits. What is benefits about Coldwell installation or think about having like three months of the year that is very hard to go install shingles. If you have machines that are capable to go install, you want basically getting three extra months of work. That's one of the benefits of machine that's Apple learns about PEO. So I'm not sure guys are familiar with this, but we have, especially in the Midwest of us and that's us. So Hey, you is a big problem, right? And the insurance company sees this as the major spending today. So they had been investigating and we kind of, shingles are better for this. They know that this kind of shingle, but we test like Robert and size and volume and modification, they come better, right? So I'm sure a couple of things here.
Offer me a mirror, Tom yesterday, right? So here I have like a traditional shingles, right? So what happens when they're codes, they become very brittle, right? Yeah, they break. How did you stall the code? So think about a polymer modified shingle light North gauge. It's more, more flexible, pliable. So if you look like the picture here, looking like standard Shango cracking, right? One more question because I thought Gates keeps painting, keeps working right, and that's sort of results became more popular. Hey resistance, right? So what happens if just get to like a standard shingle and just have hay on top started happening, started to damage on the shingle, right? It depends on the height they want to see puncture, sheer damaging as you have Robert aside the Shingo, Robbie, so it bounces back, bounces back, right? So the industry understands this and this is growing very fast in the industry, right?
That's a big thing. Second thing I'd like to show you guys, metal roofing. So of all the types of roofings you have today, metal roof is the one that's growing faster than anything else. It was about 10% five years ago. The market's now around 50% of the market. 15 one five 15 and certain cities, we didn't want to get into the roofing metal roof market but in a different way. So if I look around are going to see everyone has what they call the staining seam. Straight seam at the roofs. So the idea of certain, she was going off of something that was to be ahead of the shows that has some value of design and came out with trees extent requires dial, right? [inaudible]
We also have shake, it's late. So this product Y idea was, well it's heavy performance of metal, right? It's more sustainable, recyclable, fully recyclable. Also energy savings because it's one of the percent solar reflective. Right? And also the beauty of the aesthetics with our designs. Beautiful. And the thing last thing about innovation, big trends in the market. Solar, right? So in States like California starting this year, so it's like compulsory to have a new construction to have solar. So that's going to be a boom, the market. And you have all Polish shingle. Right? And what's the difference between this one is traditional panel. This is the roof itself. Okay, so there's nothing behind this that's just underlayment. Just put on a deck. This is the roof. Okay, so just go do the framing and just install the shingles. And this is going to be the would say the roof for the future.
This kind of design and how does this handle hail and so forth. So there's this, this has what they call the highest class for, he was resistance, right? But of course we compare this to like North together. She goes not the same because it's basically made of glass, but it's very high resistant. Glass looks beautiful. Okay. The other questions, I think that's about it. That was a great presentation. Those are the major trends. As you know, the market is changed, is a good marketing to [inaudible]. I hope you can help it. You'll give some medications to the contractors. Awesome. I appreciate it. [inaudible] By the way, where can people learn more about this online? Where should they go? They can go to our website, certainty.com they'll have different blogs that, different information there. And we also have a lot of things going on with other called the rooftop shop.
So lots of blogs, like permission about certain cheese products and trains and things. That is awesome. Thank you so much. Thank you, max. Thank you. Okay guys. That's basically it. So we did GAF CertainTeed in hover. I love Harbor myself. I think that's an awesome solution. So make sure that you check it out and make sure that you check out GA app as well. And CertainTeed. So that's basically it. Hopefully enjoyed it and make sure to like, subscribe. Leave a comment down below and go visit [inaudible] dot com as well until the next time. Have an awesome day.