Have you ever heard about retargeting? I'm 100% sure that you've experienced it! You window shop online for that new iPhone case, and before you know it, you see ads all over the place for that product. That is retargeting, and you can do precisely that for your contractor business. It's easy, cheap and you can get started TODAY. I show you the theory behind retargeting and step-by-step, click by click instructions in today's episode.
Here's what we cover
- Why you need retargeting
- The powerful secret behind "audiences."
- How to scale your business in a PROVEN way
- The simple but powerful 2 steps retargeting formula
FULL VIDEO TRANSCRIPT
Alright, we're going live. So today I'm going to talk about what retargeting is, how to do it step by step tutorial and also answer all of your questions if there are any. So let's dive into it. I am streaming this on Facebook, YouTube, and LinkedIn right now, so I can see the comments from LinkedIn for some strange reason, but I can see them from Facebook and all on the YouTube. So if you have any questions or anything, feel free to ask them and I will make sure to answer them. Anything regarding marketing, really. What I do is that I run a company called [inaudible] dot com where we help contractors with social media marketing. So we have a course where we teach contractors exactly how they can own and control their own marketing systems. And instead of hiring an agency to do the work for them, that they have to pay three, 4,000, $5,000 per month in management fee.
And then on top of that, they need to have an ad spend and a contract on certain indeed, they don't own anything. We show contractors how to set up a system that they own and control themselves, and then how to automate it by computers. So instead of having an agency by human just doing it for you, that you have to pay a ton, you can just have a computer to do it for you just as well. The truth is, what that agency is doing at the end of the day is that they have a computer running it for you anyways. So why not just own it yourself? That's what we do. And I do a live stream like this Monday, Tuesday, Wednesday, Monday, Tuesday, Thursday, and Friday where I do different things. And today I'm going to talk about retargeting specifically for contractors, but if you're any other type of business, this will still be applicable to you.
And what I have in front of me here right now is actually a a presentation from within our program. And this is a presentation and that I haven't shared before outside of our program. And this, this entire presentation is something that I'm going to do tomorrow, Friday. But for today, I'm gonna focus on the retargeting part of it. So let's dive into it. So yes, retargeting, what is retargeting? That is one of what I want to cover now. First do a quick presentation about it. What it is, why it is so powerful, why you have to do it. There's literally no reason why should then do retargeting. It's cheap. It's the most cost effective type of marketing that you can do and it's very, very powerful both for generating business and generating leads. But it's also very, very powerful to do branding online.
And the funny thing is that a lot of companies out there don't do retargeting. And that's not only contractors. I'm talking like big companies. I did my consulting services for a while for a few different types of companies here in Sweden. I don't want to mention any names, but some bigger companies were big companies in the steel and oil industry, like big companies and a lot of these companies like in also eCommerce businesses in Sweden. I am from Sweden that have no idea about what retargeting is. And it is very powerful. Then that's everybody should do retargeting. It's super cheap. So let's live into it. So what, and I just want to mention this, I'm going to do this quick presentation, then I'm actually going to dive into the Facebook business manager and actually show you click by click step-by-step how to build a retargeting campaign as well.
So it's not only going to be theory here, it's going to actually be applicable things that you can do right away if you want to. So what is retargeting and how does it work? That's like the first step that you should understand. So it kinda goes like this. So you have a potential customer, right? And the visit your site or they go to your Facebook business page, or if you're doing Facebook ads and Instagram ads, they see one of your ads. Or if you're doing Google ads, they see one of your ads or click on the ad or engage with add in some type of way. That's a potential customer. They go to a website but they leave your website without doing anything. So let's say you are like most contractors do. They have like an SEO stragedy, they do some offline like TV, TV and radio or some direct mail campaigns and maybe an SEO pay per click campaign.
So they get a ton of traffic maybe to their website. But a lot of people don't actually request a free estimate or contact the business. They just leave the website. So what most people do here is that they just, that's what happens. They know that they've lost a customer, they went to their site and then they leave and then it never then the customer never see from the company again. But what retargeting is is that you can catch that person and you can save that person into an audience as it's called. So if you get a visitor to your site or a visit to your Facebook business page, you can save that person into an audience. And Facebook does, it's very simple to do this. It's happens automatically as well. You don't have to do it manually. So later when they surf the web or they surf Instagram or or if they serve Facebook or LinkedIn or YouTube or any other website website out there on the web, they will start to see ads from you guys.
That is what retargeting is. And you can retarget people on all platforms. So we have to go to your website once. You can continue to retarget them over and over and over again with the Google display banner ads. You can Facebook ads, Instagram ads, LinkedIn ads, YouTube ads, everything. You can do retargeting on all these big platforms out there. And then it says, step number five here and your ad recaptures the interests and bring them back. Potential customers turns into new client that this is kind of the what retargeting is. And to get a Vista, you save them instead of just forgetting about them. You continue to show them ads over and over again. And you can obviously do this for lead capturing. If you're a contractor service business or you're an eCommerce, you can retarget people back to the product that they put in their cart.
Or you can do branding with retargeting. Instead of paying like thousands of dollars into TV and radio commercials, you can do retargeting with branded content. So instead of paying it's TV station where radio station, thousands of dollars to do the branding there, you can retarget people on social media where the average American right now spends three hours per day. I don't think that average American spends more than three to six hours per day on TV right now. Maybe some do. But I know that the average American all age groups spends three hours per day, at least on average all age groups on social media. It's pretty insane. So social media marketing is truly the future of advertising. And if you're not doing retargeting, you should. So maybe you've have heard about the rule marketing rule of seven. It States that a prospect needs to hear the advertiser's message at least seven times before they will take action and buy that product or service, right?
So if they go to your website once, that's one impression. If they get an email from you, that's a second impression. If they get a call, that's your third impression. If you meet them, that's a fourth impression. And if they get a flyer, that's a fifth impression, etc. Etc. Etc. The cool thing about retargeting is that it's automated and it helps you to do this, serve those impressions in a very powerful way, in a very cost effective way. You, if you have 10,000 people that have been to your website for the past six months or has seen your ads, if you have that audience right, they have 10,000 people in that audience, you can spend $10 per day to show all of these 10,000 people on ad every single day on, on social media. So it's dirt cheap for $300 per month. You can get an ad in front of 10,000 people.
It's pretty insane every single day that is, it's not one per month. That's at least once per day. And by using retargeting, we're able to appear everywhere in our prospect's world. This is what we call omnipresent. It's pretty cool, right? If they see you once, they will start to see you everywhere. And a lot of people don't know even know what retargeting is, so it helps you to appear bigger as well. If you're a smaller company and the homeowner goes to your website and then they start to start to see you all over the place, you're going to be their authority, right? And then you're going to be at the top of mind. You're going to be the the company that they thinks about when they need help from your services or need help with roofing or siding or whatever it might be if you're a contractor and you also have a big leg up if you're a contractor, because most other contractors don't out there, don't do retargeting.
So if the homeowner in your ear starts to see you all over the place, it's a huge leg up. So here's some more information about Facebook and Google display retargeting, right? So to achieve true omnipresence, you want to appear everywhere all the time. And to do this, we utilize both Facebook and Google ads display. So Facebook is Instagram as well. And when you do Facebook ads and build that, Facebook owns Instagram. So you're going to Facebook and Instagram retargeting on one platform. That's one in the same. And then you can also do Google display retargeting. That's what I talk about in this presentation and a Google ads display is those digital banner ads, right? So if you go to like your favorite news website or food blog or if you go to tech blog or whatever now might be, you'll see those like banner ads, those graphic banner ads pops up all over the place, different sizes.
That's a Google display ad and that's what you can do for your company as well. So, and Google ads allows you to create three types of ads. It's search display and YouTube and you display ads. Display ads are banner images that appear on webpages that allow Google ads us to monetize their site by retargeting people on both Facebook and their entire internet. We start to appear everywhere all the time. Yeah, and this is, this is something that I'm going to talk to more about tomorrow, but th th the way we teach our courses in our program is this is like a 30,000 foot view of the actual what we do. So we, we generate leads with Facebook ads. We drive that traffic to a CRM system, we implement marketing automation, we automate the followup process, we automate the the confirmation texts and an email to the homeowner where we also send out the leading information to your sales reps.
We were basically automating the entire system end to end ads are running for themselves. The CRM system is running for itself. The marketing automation runs for itself. You received the lead in call, delete manually, and then after that retargeting kicks in automatically as well. So it's an automated system. So that's it. That's what I had for the actual like this points are now what I'm going to do is that I'm going to dive into the Facebook business manager and I have a couple of Thursday, I have some instructions and I'm actually going to show you how to build a retargeting campaign. So let's do that. So we're going to do a warm traffic retargeting and branding campaign and you can follow these instructions step by step to create your first warm traffic retargeting and branding campaign. So I did a live stream on Tuesdays, well inc watch the replay of that if you want to where we build a cold traffic campaign. And I showed you how to do cold traffic campaign and what that is. And today we're going to do a warm traffic campaign, which is retargeting, which I just explained what it is. So what you do if you want to build your first retargeting campaign on Facebook is that you go to business.facebook.com that's called the Facebook business manager. And this is where you create all of your campaigns for Facebook ads and also for Instagram. And you
Just want to go to the ads manager and this is where you build your campaigns, your ad sets and ads and this is what we teach in our course. How to both. First of all set up the system that I just showed you, those blue boxes, the CRM and marketing automation. But we obviously also teach how to do advertising the right way for contractors. And in today's video I'm going to show you how to do it like a snippet of what we teach in the course essentially. So if you're a beginner and never done Facebook ads before forced, this is perfect for you. And this is again really applicable to any type of business out there. So I'm going to name it warm targeting, lead generation, auto. And if your watch delayed stream on Tuesday, you know what lead generation is. So under campaign objective here
We want to do lead generation or you can do conversions campaign, but lead generation is a nice way to start off. It's basically a lead form within Facebook. So you don't need any landing page or anything like that. I'm going to skip ad set and I'm going to turn on campaign budget optimization. And this is where you tell Facebook how much you want to spend per day. And for retargeting, if you have 10,000 people, $10 per day is a good start. If you're less than that, you can spend $5 per day. I'm going to save that to drafts
And then I'm going to review and publish. And if there's anybody watching and aware on all those different platforms for free to add, ask any type of questions or if you want me to show anything specific that I'm not covering here today, just feel free to let me know. Or if you're watching the replay you can also and ask questions. So that's what we name the campaign. We published it and now we can continue here. So duplicate the two best performing ads from your culled traffic campaign. Use two different angles. So I don't have that campaign here today. That's something I built on Tuesday. But basically what you want to do is a cold traffic campaign is where you show ads to people that never seen your ads before. You tried to fish for new leads, right? Showing ads to people in your area that have never heard about your company before, and that's where you spend most of your money into.
You can spend $50 today per day, 8,000 $300 per day. How? However much you want to, you generate new leads once a homeowner's senior ad or clicked on your ad become a lead or they have been to your Facebook business page or interacted with your website, then you retarget them, right? So what you want to do in your cold traffic campaign is to figure out what type of ads works the best, right? You want a good headline, a good body copy text, you want a good image. And if you know how to do the tracking here the right way, you'll be figuring out like, okay, we're testing two different ads right now. Which one is working the best? So that's what I mean when I wrote that. And that you want to F you wanna do some testing first to figure out two really good ads and then you want to utilize those ads also in the retargeting. Find out what works the best in the cold traffic. You the two, two really good ads because they're generating new business and leads and customers and revenue and cashflow. Then you would just want to continue to retarget people with those same ads essentially. And so we go into the ad sets here and then you just create an ad or an ad set.
And what I usually do is I do like the name of this ad. So maybe I have an ad that's called 50 homeowners, let's say. Or I'm just going to be an example. And the retargeting, you just want to add an ad angle again is a headline and the body copy text. Hopefully that makes sense. I'm going to save to draft. And then Facebook gives you like a pop up here where you tell Facebook how you want to do your targeting. So what people do you want to target and what location, et cetera, et cetera. So when you do re retargeting, you want to find this place called custom audiences. And then you want to have created two, one custom audience for ad engagements and one custom audience for all website visitors. I'm not going to show you exactly how to do that today.
That's something you can reach us, research yourself if you want to. There's people on the web showing it. We obviously teach it in our course. Basically install a pixel on your site where you can save those people into an audience and that's how you do create those audiences essentially. But basically I'm telling Facebook, everyone that's engaged with my ads for the past one 80 days and everyone that's been to my website for one 80 days, I want to show those people ads on Facebook and Instagram. Then you choose your location and when you do cold traffic campaign, you'd normally want to do a specific location. So let's say I'm a roofer in Orlando, Florida. Then I might do I'm going to show here Orlando, Florida. Like 25 miles. So our Miami on narrowed down to 20 miles because that's the area where I operate within.
Right? But when you do retargeting, since it's so cheap, I normally recommend that you open it up to the entire state because maybe you have a homeowner that you have seen your ads in Orlando, but maybe they travel somewhere. Maybe they travel out of this mile radius of 20 miles and you still want to retarget them. You still want to be top of mind for, for that person. So that's why I recommend that you open it up to an entire state. You can also choose here what age you want to target, what type of genders you can narrow down languages if you want to. And here under detailed targeting, you don't want to put in anything we need to retargeting. Since you're obviously you're, you want everyone that's been to your website and seen your ads for the past one 80 days to see your ads.
And that's basically it. And for retargeting, I also recommend that you leave it on automatic placements. We do cold traffic campaign. I recommend that you do specific placements here, clicking manual placements and that's something that we teach in our course, how to do. But for retargeting you take automatic placements and that basically means that your ads are going to get shown on Facebook, all places on Facebook, the newsfeed, sidebar, the messenger app, et cetera, et cetera. Also on Instagram, in the newsfeed and in the stories, et cetera, et cetera. So automatic placements. So that's basically how you do that example, add one and then I can close it. And then obviously in here in your ads you want to have that specific ad angle that you know already is working, right? So headline, I can show you just click or eight, you can name it to whatever. It's not really that important when you do your ads. But yeah, you do do primary text, you choose an image. I can do show you change image. So you can have, ah, if you're a roofing company, you have one of your own high quality images, you have a primary text. This is something that I went through in the livestream on Tuesday, but you have a text, you have a headline, you have a description, and since this is a Facebook lead generation
Campaign, you don't want to have a call to action as well and you want to create an instant form so that people like a lead form, people have somewhere to put in their information, right? But this is basically you create a retargeting campaign or your retargeting ad and that's essentially how you do it. And then what I recommend is that you do to, you retarget people with two different ad angles. So you would, I'm just going to redo it. And once again, for illustration purposes, so example ad to targeting and then you do the exact same thing for this one as well.
So custom audiences and engagements, all website visitors. You did the same age, you want to narrow down the location to your entire state. So Florida, I'm going to obviously remove Sweden here. Don't know if I do that, did that previously. Florida, like, so that's basically it's automatic placement. And then you create your second set of ads in here and now recommend that you have in each ad set here you have one ad angle but you test a few different images, three to five different images, and you see what works the best. So that's basically how create your first retargeting campaign. It's very simple, it's very straightforward, but it's very, very powerful. So that's how we do the warm traffic retargeting main. So now what you can do as well is that you can also do branding on social media because now when you're in doing retargeting on social media and you're building those audiences, you can obviously, as I mentioned earlier, you can generate leads so you can retarget people with those types of lead ads. But you can also retarget people with branding ads. And why do you do branding and what is branding should you do branding or not? It's a great way question. And there's a great video from Steve jobs and I normally show this. It's a quick clip where he talks about branding and what it is. So I thought we can watch that real quick here.
Marketing's about values. This is a very complicated world. It's a very noisy world and we're not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us. Now, Apple fortunately is one of the half a dozen best brands in the whole world right up there with Nike, Disney, Coke, Sony. It is one of the greats of the greats, not just in this country, but all around the globe and but, but, but even a great brand needs investments and caring if it's going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back. The way to do that is not to talk about speeds and feeds. It's not to talk about MIPS and megahertz. It's not to talk about why we're better than windows. The dairy industry tried for 20 years to convince you that milk was good for you. That's a lie. But they tried anyway, and the sales were going like this and then they tried got milk and the sales have gone like this. Got milk. Doesn't even talk about the product metric that focuses on the absence of the product.
But what the best example of all, and, and one of the greatest jobs of marketing in the the universe has ever seen is Nike. Remember Nike sells a commodity, they sell shoes, and yet when you think of Nike, you feel something different than a shoe company in their ads. As you know, they don't ever talk about the products. They don't ever tell you about their air soles and why they're better than Reebok's air soles and why they're
Melts. Is that what it says? We talk
About the products. They don't ever tell you about their age. You feel something different than a shoe company. You feel something different than a shoe company. You feel different [inaudible]
You feel something different. I'm going to talk about that after the video
In their ads, as you know, they don't ever talk about the products. They don't ever tell you about their air soles and why they're better than Reebok's air soles. What does Nike do in their advertising? They honor great athletes and they honor great athletics. That's who they are. That's what they are about. Apple spends a fortune on advertising. You'd never know it. You'd never know it. So when I got here, Apple just fired their agency. They were doing a competition with 23 agencies that four years from now to pick one. And we blew that up and we, we hired shy day, the ad agency that I was fortunate enough to work with years ago. We created some award winning work, including the commercial voted, the best ad ever made 1984 by advertising professionals. And we started working about eight weeks ago and what we've, the question we asked was our customers want to know who is Apple and what is it that we stand for? Where do we fit in this world? And what we're about isn't making boxes for people to get their jobs done. Although we do that well, we do that better than almost anybody in some cases.
But Apple's about something more than that. Apple at the core, its core value is that we believe that people with passion can change the world for the better. That's what we believe. And we've had the opportunity to work with people like that. We've had an opportunity to work with people like you, with software developers, with customers who have done it in some big and some small ways. And we believe that in this world people can change it for the better. And that those people that are crazy enough to think they can change the world are the ones that actually do
Famous line. But, but there's basically two things that I take from this video. The first thing is that he'd said when he talks about, he talks in this video, talks about branding, right? Like what is branding? That's why I wanted to show this video. Why? What is branding? How does it work and why is it so powerful? So what is branding? Well, it tells you, right? It's not about talking. You don't want to talk about speeds and feeds and by why we're better than Microsoft. If you're a roofer, you don't want to do branding and talk about your shingles or talk about your underlayment and talk or talk about your truck. People don't care about that. You should. Why doesn't that work in branding? Well, because you want to evoke an emotion with the person. You want people to get emotionally attached to your business in some type of way.
You want the person to like you first of all to get to know about you. And then like you ultimately feel like they like you and then trust you and ultimately feel like they know you. Right? And Steve say it says that as well. He says, when you think of Nike, you know Nike sells a commodity, but when you think of Nike you feel something else, right? And that's exactly what branding is. You control the perception of your company. What do people feel when they think of your contractor business? A shingle, a hammer, a nail, a truck, or do they feel something else? Do they feel like a visionary company or a people faces friendliness. Real humans.
Yeah, friendly support. Great people doing great things. So a lot of people then don't do branding. They don't control the perception of the company. And if you're, that's where you're missing out big time. And not too long ago branding, you either did direct response advertising, generating leads that you can track with like direct response and so forth and magazines. And you did branding on like team and radio, now the call thing and the team and radio, super expensive and it's et cetera, et cetera. But now with social media you can do branding and lead generation, direct response advertising in one place and it's cheaper and more powerful than ever. Why is it powerful? The homeowner, like the average American, sorry, the average American all age groups spends three hours per day on social media, that's average. And then on top of that, they spend an average extra of three hours per day or more than that on their phones.
So that's like six hours per day on their phones. The average American. Some people spend a lot more than that. That's both insane. Scary. And if you know that, and if you're running a business, it's very powerful to know that. And if you know that the average American spends three to, it's like six hours per day on their phones and three hours hours per day on social media and you're not advertising on social media for leads and you're not advertising or building a brand on social media, then what are you doing? Like social media marketing is truly the future of advertising. I'm seeing this over and over again, but it's all true. Just Google. Like how like just Google, like Facebook and Instagram to statistics like age groups and how much time people spend on that platform in the U S for example. And then you just take an educational decision. Okay. Should we do Facebook and social media marketing? Probably. Do most of my contractors do it? No. Do we brand ourselves right now? No. Or may. Maybe we do radio. Is it cost-effective? No. Do we get results? I don't know. Can you get really, really good branding results from doing social media marketing? Yes. Can you track it? Yes. So let's build your branding campaign right now. Warm retargeting, Brian Ricciardo. So what's the difference with this campaign?
So we did a warm retargeting lead generation on, right? We're retargeting people generate leads. Now what we want to do is that we want to retarget people and brand those people. So we're going to do it slightly different campaign. So I'm going to name it warm retargeting, branding reach Otto and the campaign objective is going to be reach. So we're telling Facebook now, Hey, I don't want to generate leads anymore. I want to reach as many people as possible. So, and that means everybody that has been to my website for the past one 80 days and Ebony one and everyone that has been, that has been to my Facebook business page or seen any of my ads the past one 80 days. I don't care if you Facebook optimize for a, an only showing your ad my ads to people that are most likely to become a lead or not. Now I don't care about that. I just want you to show that this ad to as many people as possible. That's why we do reach campaign. Or we can do brand awareness as well. I normally do reach. And then we save to draft
And I missed something. You can turn on CBO for this campaign as well, and that's campaign budget optimization optimization. You basically tell Facebook how much you want to spend per day and then Facebook is going to do the optimization and the ad sets and if that sounds like a ton of nonsense, you don't really need to, it's out of the scope of this video, but that's how we create the campaign. Then we dive into the ad sets. Let me review and publish here before I do anything. So I'm just going to delete one of those ads here. So review and publish. Well,
So yeah, that's the difference between reach and lead generation. You just want to reach us. If you have 10,000 people in your audience, you want 10,000 people see your ads. That's the objective, that campaign objective. Then we go into the ad sets and you're going to create the new ad set and you can name this branding retargeting, let's say. And then within this ad set you can tell Facebook the frequency cap. An impression is basically if they see your ad on Facebook ones, that's one impression. If they see it on Instagram, that's another one. If they see your ad in the messenger app, that's a third impression. And now you can play around with this. I normally do like two impressions every day. And then you choose your location. Here again, as I told area earlier, you want to do your entire state. So Florida
We're not choosing to age the genders languages. You want to leave detailed targeting and want to do automatic placements. Again, that's how I create the ad set. And then in the actual ads. So now you can just create your branding ads and this is, you can be as creative as you want here. You can do so let's do an idea.
So I write in the instructions here.
You know, pro tip, you can hire a professional video agency to create a custom made, high quality branding video and images for your company. It can be quite costly, but it's a great investment and it will, it will pay back handsomely. So you can create like a super high quality like TV station ready commercial video if you want to do that, like a branding video that way. Or you can just do a branding video on your own. Like if you can, if you can get people to still get that emotional attachment of to your company by doing if a video yourself or for you using your iPhone, that's better than paying a video agency $20,000 to create a video that looks great, but it doesn't invoke in a feeling or does the branding poorly. So that's completely up to you. People is very important in my experience or opinion.
If you want to do a high quality branding video, don't show your truck and show you how stunt show backs of people shall face this show. Real people talk about maybe our vision or mission or your principle with your business. That's what people relate to, especially on social media. People scrolling social media to interact with their friends. So if you want to brand your business on social media, create a very simple, you know, friendly branding video, showing people, talking about stuff that people talk about. Or also you can be creative. So, you know, be creative with your branding. You can do competitions, you can do giveaways contests ton of different things.
It also says here that, you know, the only objective with us ads is to brand your business and we want homeowners in your area to like you, trust you, and ultimately feel like they know you. So that is the objective with branding. And now when you create your branding ads, it's the exact same way when you create your cold traffic ads for lead generation ads. So you choose an image or you choose a video, you have a primary text, and then you can add a website URL here if you want to with a headline and a button like that takes them to the website. But what I like to do with branding is you're not trying to sell anything here. You're not trying to sell you know, get your free estimate. And we'll leave our information. Your Bay, the only thing you're trying to sell here is the branding.
So if you do without a headline and without a link, you know, now I have a bad image here, but let's say I have a video here in a text. This pretty much looks like an organic post on Facebook. It says sponsored here at obviously, but it doesn't have any headline in an old button. So it kind of looks like if you just scroll through it quickly, it's going to look like an organic post, which also takes away the feeling that you're trying to sell them anything. Because now with the branding ads, you're just trying to brand your business. So yeah, that is basically what I had prepared for today. And I don't know if it fits my software, but I don't think I have any questions for today. It's normally the, not too many people watching this, at least live. And I haven't notified anybody today neither.
Nope, not been on the email list or anything. Let's see. But I can see that there are two people watching at least somewhere. So if some of you guys have any questions or you just want to say hello, you can please do that. Or if you have any questions, feel free to ask that. And yeah, I guess I can in the meantime, you know, if you haven't already, make sure to go to our website [inaudible] dot com this is where we run our course. This is the website for our service essentially. So when somebody signs up with us this is our portal. So they log in right here, they get their own login details, the login, and we show them exactly how to do social media marketing the right way, step-by-step click by click, show them what to write in the ads, how to do the targeting, how to set up the CRM system, the marketing automation from end to end.
It normally takes them like two or actually Terry, I think he did. And he went through the course in one week and the slowest one has been like four and a half weeks. So you go through the course, you do it once, then you own and control your own advertising. Sorry, your own advertising system and you will, that runs for itself on autopilot and you will not have to hire marketing agency ever again. So it's a one time fee. You join, then we coach you as well. And we can interact with me every Tuesday, Wednesday, and Thursday for up to two hours each. And you basically have access to me and my team to help you along the way as well. Which is you will never get that if you're hiring an agency or if you utilize like a Legion site, they're never gonna offer you two hour support three times per week where you can actually talk to them.
But we do a, so that's the course. And also here on a website we have a button that says free training and highly recommended to check that. So we have like two different variations here. Let's see if it shows up, nevermind. So in on this page, you can opt in and get a free training where I show you even more. And we'll also have testimonials videos here too that you can check out. Justin shelter from Nolan's roofing eight figure company. Been doing this for two and a half years now. P a solar, eight-figure solar company. We're doing this for close to two years. Edward Rollins. He joined our program in just before Christmas. And he went through the course. It took him like four and half weeks and within the first three weeks of advertising on Facebook and on Instagram and social media, the way you would teach you started to generate leads for less than $20.
And he also closed three roofing jobs, which resulted in over $24,000 in sales. So he made his money back from joining our course immediately, plus a real, real nice ROI. And now he's doing this for both as roofing services and deciding services and he's doing great. And Austin Miller for PS solar. They also been utilizing it for close to two years now as mentioned, been new in Facebook and social media marketing and talks about that in his video testimonial. Justin Shelton talks about their results here, generating exclusive leads for between 10 to $15. They've seen up to 75% savings for the cost per lead and cost per acquisition, et cetera, et cetera. So make sure to check out this training and if you want to go even further, and if you're interested in joining and you can book a call from that page, fill out a little form, we jump on a call, I discuss a more, explain some more, and then you join or you don't, and that's totally fine too. So that's basically it. Still no questions. So I'm going to assume that you guys don't have any questions. So now I'm going to end it for two minutes and that's enough. Hopefully it helped you in some way. If you, again, if you have any questions, do anything. If you're watching the replay, wow, you can ask that. And I will make sure to answer it. So that's it. Thank you for watching. Have an awesome day and I hope to talk soon and stay safe in the coven craziness as well.