Do you want more high-quality, qualified and exclusive roofing or solar leads for your business in 2020? I’m sure you do! In today’s episode I show you exactly how to get this done in a easy fashion, just follow along! Drive high-quality traffic to a conversion system that will turn that traffic into leads and leads into customers! Make sure you listen closely if you want more roofing solar leads for your business this year.
Here’s what we cover
- The best inbound marketing system you need
- Why social media marketing is the future of advertising
- How to escape the competition FOREVER
- Why you MUST automate and systemize your marketing and business
FULL VIDEO TRANSCRIPT
Here's how to properly advertise online as a roof in the solar contractor in 2020 and beyond.
Hey guys, Max Perzon here. And if you've never seen me before, I help both roofing and solar contractors to get more leads, more customers, and ultimately help them to scale their business to that next level by utilizing social media, Facebook advertising together with our online sales system. And if you want to know more about that, you can head over to our website, LeadsRoofing.com for a free training and a bunch of video testimonials from our customers. If you're watching this on YouTube, make sure to like subscribe and leave a comment down below. But, but for today's video, I want to talk about how to advertise online. There's a roofing, a solar contractor the proper way, and I'm going to cover four ways that you should implement for things that you should implement with roofing the solar business if you want to generate more high quality, exclusive and qualified leads.
So let's dive right into it. So the first thing that I have for you today that I want to talk about is that you need an inbound marketing system for your business. So what is inbound marketing and what is outbound marketing like? Let's start with that. So outbound marketing is when you go out there and do something, for example, you cold called people is outbound marketing. You go, you go and door knock people as well. There's also outbound marketing, or you go to some type of expo or you try to connect with people. That's also type of outbound. You're trying to get people's attention by going out there and actually contacting them, right? So that's outbound marketing. Then we have inbound marketing. So what inbound marketing is is that when you start to place different content on the web, for example, and there are hundreds and hundreds of different ways that you can do inbound marketing, some ways are loved better than others.
So for example, you can do, you know, you can start to do podcasting, right? You can start to create podcasts and trying to find people that way, not the best way for a roof. In a solid contract there if you want to find new homeowners. But that's inbound marketing. You can also do like creating blog posts or creating YouTube videos. A YouTube video like this is a, is an inbound marketing method for my business. Um, you can also do like guest posting. There's a tons of different ways, but you can also do social media marketing. That's also a type of inbound marketing message. So you have an inbound marketing system and this is what I recommended roofing and solar contractor do now in 2020 and beyond this that they escaped those old fashioned old school marketing methods. A lot of them are outbound. So escape, you know, offline TV raid commercials or like um, door knocking or call centers or print direct mail and billboards and magazines, escaped those outbound marketing methods and move over to an inbound marketing system that you own and control yourself.
So move over to Facebook, for example. Have an automated online sales system in place for your business. You can build a campaign on Facebook, utilize artificial intelligence and machine learning to identify people in your area that are actively searching for your services. You advertise to them, you show them an ad, an inbound marketing method. They see an ad from you, they clicked on an on the ad, and then you have a system to convert that traffic, that homeowner into lead. And then you convert that lead into a new customer. And then you have a proven system in place that if they don't sign up, you can retarget them and follow up with them until you dimensionally close them into a new customer. So there's a ton of moving parts, uh, or not a ton, but there are some moving parts into this inbound marketing system that we use.
So if you want to know more about that, you can head over to lead truth and a calm and you can just look for the green button that says free training and we have a free training for you. They're showing exactly how this inbound marketing works and what type of results it's generating. So Austin Miller, for example, he went from low seven figures to eight figures within the first 90 days of utilizing our inbound marketing system and moving over to social media. So that's brings me to point number two and that is that social media marketing is the future of advertising, right? So did you know that the average American currently spends between two and half hours per day on social media on this thing? And then on top of that, the average American spends about two to three hours per day on their phone. So everyone is like living in this thing right now.
You know, people are not walking around and carrying around their TV or they're not walking around with a radio anymore as a team or radio is declined, right? Everyone is watching this thing. Everyone's getting their information on this thing. They're connecting with their friends and family on social media. They're following their favorite artists or musician on social media. So social media marketing is the future of advertising and that's what you need to learn how to transition to. So move away from the competition on Google for example. You know, everyone is doing Google SEO. Every roofing or solid contractor has like an SEO agency hired or they do Google ads and paper clicks. So it's super competitive on Google right now. It's becoming more expensive all the time. The results are becoming words from words and so forth, right? So by escaping the competition there and also escaping the competition on those lead generation websites, that's like the worst thing you can do right now is utilizing home advisor porch and Angie's list and all of these ones because you get duplicate leads.
The lead costs like $830 per lead. And what else? Yeah, you're doing the advertising on Thursday, your website and under their brands or you're not doing any type of brand building yourself at all. So escaped lead gen sites, escape, Google escaped those offline marketing methods and truth be told you don't need a marketing agency anymore. So escape those marketing agencies as well. Move over to social media, Facebook advertising. Figure that out and had set up an automated, an inbound marketing system that will generate leads for you on autopilot. It will convert traffic into leads. And leads into new customers. And then you can automate the entire followup process. And you can also retarget people on social media, which means that you appeared everywhere all the time. If someone just goes to your website or see your ad just once on this thing, they will start to see you everywhere every single day.
So Instagram, Facebook, you can do YouTube ads if you want to. You can do those. Google display banner ads as well. So you become omnipresent that can kind of follow people around on the web. So social media marketing is true that children, the future of advertising and the roofing and solar industry and in most industries, but also not a lot of people have figured it out yet. Most people are still stuck on home advisor and team or radio commercials, print and Google. So let's head over to point number three, and I've already talked about this already. Now I'm ahead of myself, but escape the competition. So you know, if you want to advertise the right way and properly right now for your roofing solar business in 2020 and beyond, and you want to generate more high quality exclusive and qualified leads, it's so important that you escape the competition.
Just it's, it's so important that you first of all are just aware of where the competition is and it's obviously on the Google, everyone is doing Google SEO and PaperClick click. So with that in mind, just you can still continue to do some Google ads or pay per click if you want to. And SEO if you want to as well as a longterm strategy. But don't depend on that. Don't let that be your main venue of new leads coming in. Instead, start to figure out social media marketing stead because the competition on Facebook compared to Google is like non-existent. So I always tell people this, that you know, the competition on Facebook right now is pretty much nonexistent. Then some of people tend to like, Hey max, but that's not true, right? I see a lot of roofing and solar contractors in my area and they have a Facebook business page and I see some ads from them.
And that's true. Most roofing and solid contractors have a Facebook business page and they might do some type of retargeting ads. But if you dig a little bit deeper and check them, and I've done this, I've checked the top 150 roofing contractors in 2019 on that list. Roofing contract gets um, roofing contractor.com 2019 list. I went through that and uh, checked how many roofers top 150 roofers right now that has a Facebook advertising campaign set up like a full blown advertising campaign. I'm talking about many different variations and that they're building their campaigns the right way and there's a way to check that. So how many people did Facebook advertising campaigns like a full bone advertising campaign the right way? It was like two or three companies that did the, had like a full [inaudible] advertising campaign on Facebook. Most of them had a Facebook business page and some of them did like some type of retargeting.
And paints, but the people who build like real campaigns on Facebook and has an inbound automated marketing system in place set up for that Facebook advertising campaign is like, it's non-existent. So if you can figure that out, you, you're pretty much going to have no competition. And you can also do branding and social media, which is insane, right? So you don't have to spend thousands and thousands of dollars on TV and radio commercials anymore. You can escape that as well. And you can move over to social media, Facebook advertising and Instagram, and you can take their high quality branded content and you can start to share those videos on social media. Instead, you can get high quality views, targeted views. You can show those videos to people in your, uh, to homeowners in your area that are in market, right? That they're actively searching for your services to. You can make sure that those people see your branding videos for just a couple of cents on the dollar, right?
Compared to a TV commercial that's going to cost you thousands of dollars and you have no idea who's watching that video on social media. You can actually track it and you can make sure that the right people actually see your brand new video and it's just going to cost you just a couple of cents off of the dollar to get a high quality of you. Someone who's watching your entire video. It's insane. So when you make this inbound marketing an automated system to get the word branding on social media, that's when you really can take it to that next level. Because when you start to do branding the right way and you start to control the perception of your company in your state or in your area, you know your sales conversions would just spike to that next level because that's why branding is so important, right? Because you want to control the perception of your company.
You want people to start to like you to start to trust you and eventually feel like they know you. People don't do business with people they like, they do business with people they know. And you want to make sure that people feel like they know you because then they're going to do business with you and you'd, you'd get people to know you by doing rebranding, by sharing high quality videos that evoke some type of emotion into the homeowners in the area so that you become the obvious option for them. The obvious roof to hire when they need help because they liked your interest, you or feel like they know you. So your sales conversions are just going to spike when you do branding the right way on social media. The fourth and final thing that I want to talk about is how to automate and systemize your business.
So I'm sure you're aware, like everything is moving towards automation right now in 2020 and as we go even further into the future more, it's just gonna become more and more and more automation. So, you know, just look at, you know, Tesla and Uber and these car companies, they're spending billions and billions of dollars and trying to automate their cars. You know, look at Amazon and Jeff Bezos, the richest man on earth right now, and the biggest company I think as well, you know, I don't know how much money they're spending every single year. I'm trying to automate everything, you know, one, one click buy on their website, but also building these physical stores where you can just go in and they have no employees. Everything is automated and you can just pick things from the shelves and you can just walk out the stories and everything is just automated and handled by computers that are also have their big warehouses right where everything is automated by computers as well.
You know, everything is moving in towards automation and artificial intelligence and machine learning and marketing automation and Nevin, all of these cool things and truth is that you can start to automate and systemize your roof and the solar business right now in terms of advertising as well. And it doesn't cost you a bunch of money. Truth be told it's a lot cheaper than having an agency hire to do the work for you. So you can set up the campaigns on the Facebook advertising campaign, you can automate that campaign, you can set up this online sales system and you can automate that as well with AI and machine learning and marketing automation. So you don't have, you know, this system puts the leads it first of all, it converts traffic into leads, fully automated. Then it puts the leads into the CRM system, fully automated, then it tries to converge leads into customers fully automated.
And then it does the followup process fully automated. The nurture process for the automated, the retargeting process is fully automated. The only thing that you still have to do manually just to receive the lead and call the lead, qualify them and try to close them. So we don't have computers to do the selling just yet, but who knows in a couple of years we can probably automate the sales calls as well by you know, computers and robots that sound exactly like humans and they are ran by very, very high quality AI. So you know, it's impossible to, to even know if it's a human health. And Google already has this, I they did like a presentation last year I think, but they had this AI robot that sounded excited like a human and it was a bit scary truth be told, but automation and to be able to automate and systemize your business is going to be crucial in 2020 and beyond for roofing the solar business, if you want to take that two and a half next level, so scape the competition, move over to Facebook and social media marketing, have an inbound marketing system in place that you automate and systemize and uh, yeah, that's how you just take your business to that next level, this, this year and beyond and and, and be able to scale it as well.
Because when you have all of these things in place that are talked about, you know, high quality, exclusive and qualified leads coming into your business, that's not going to be a problem. That's going to be automated and you're going to have to have a ton of leads coming in. What, that's not going to be treasured for you anymore. The trash hold for your business when you have the system set up is that you need to figure out the business operation parts. Like how do we hire more people, how do we expand, how do we take off new offices and so forth? So Austin Miller, one of our customers, he had to hire 10 new sales people within the first three months. They have now expanded territory all over the States and just contracts are displaying in ref left and right for him. A leads are not a problem, like expanding is, is what they're doing right now. So that's it for today's video. Make sure that you go with our website, [inaudible] dot com to check out our free training where I show you exactly step by step how to set up and run the system for your business now in 2020 and beyond. So thank you so much for watching. My name is max Pearson and I hope to see you in the next video. Make sure to like subscribe and leave a comment down below and have an awesome day.