What is the difference between Facebook and Google advertising in the roofing and solar industry? Where is the most of the competition advertising? Can we escape the competition and getter results, faster and more reliable elsewhere? We answer all of those questions and more in todays video...!
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FULL VIDEO TRANSCRIPT
What's up guys, Max Perzon here. And if you've never seen me before, I help roofing and solar contractors to get more leads, more customers, and ultimately scale their business to that next level by utilizing social media, Facebook advertising together with our system. And if you want to know more about that, you can head over to our website right here on my cap. And also consider to like the video subscribe, leave a comment and turn on the bell notifications. But for now, let's dive into the video.
in today's video I want to talk about the difference between Facebook advertising and Google advertising, specifically for the roofing a solar industry, because there is a huge difference between them two. So first off, well the biggest difference obviously is that Google is a search engine, right? And Facebook is a social media platform. And when I talk about Facebook, I also automatically include Instagram, right? So let's start off with Google and let's discuss why it's not the best option, in my opinion, specifically for the roof and the solar industry. So first off, Google is very, very popular in the roof and the solar industry, pretty much everyone is doing SEO, everyone is doing paper click, everyone is doing Google my business and so forth. Right. So because of that, since it's so popular, it's very, very competitive. The prices go up, it ended, it's tough to get results there.
The Google ads and the paper click is constantly getting, they're getting more expensive and the time and effort that you need to put in to actually get real results from SEO is really hard. And when everyone is trying to rank for a certain keyword, for example, you know roofer in Dallas, Fort worth or whatever now might be when like 50% of the companies in that area are hiring in the SEO agency to do the work for them to try and rank in Google. And chances are that like a bigger portion of these guys have the same advertising agency hired as well. So this agency is like helping a ton of different roofing companies with the same service trying to rank them in Google. It's like near impossible to get results and SEO normally takes between, I don't know if you've never done SEO before, never done any on page, never done in link building and so forth.
SEO is probably going to take you at least 12 months if it's a competitive area, if you're going to get any results, it's never guaranteed braid and the the people click when you are in, in the competitive area, it's also very expensive. And again, most roofing minus all the companies, they hire an agency to do the work for them. And this agency is helping your competitors as well. So the pay per click and the cost are super expensive. Another big flaw with Google is that you can do direct response advertising with it, which is good. And if you don't know what direct response advertising is, it is when you can track everything, you know, down to the dollar, how much you pay per click per lead or per new customer. So forth. And that's what we do at leads within the comm. So if you want to know more about how we do direct response advertising for the Facebook platform, instead you can just check out our free training there.
But on Google, that is like the only type of advertising that you can do. And when you talk about advertising, you normally talk about two different, uh, teams. So we have direct response advertising. You know, David Ogilvy in these mast minds when it comes to direct response, direct response advertising, you can track everything, you know, down to the dollar, how much you paid per lead, uh, per customer and per click and so forth, which is great. I love direct response. It's in my opinion, the best. Uh, but in the other side of the coin is the brand advertising, branding. You know, when you go down to, uh, to take that, do take the bus and you see a big image of like a girl jumping into the water and then it's just a logo that says like Motorola or whatever, that's branding. Just an image, just big beautiful images with, with no texts.
Normally it's just an image and a logo. And like Coca Cola or you know, and those two teams, direct response and, and branding has always been two different, um, side of the coin. Some direct response guys don't like the branding guys and the branding guys know a lot like the direct response and, but things have changed now and why are talking about this is because now when we have social media, you can mix the two. So you can do both because branding is great and in direct response is great as well. So why not mix them both? And that's what we can do on social media. But on Google it's quite hard because it's a search engine, right? So when people go in and search for your service in your area, they're just being served, you know, links, you know, websites, there's no videos there, there's no logos there.
Uh, it's pretty much you when all your competitive competitors in, in, in on the same page. So the whole idea of that as well as pretty crazy to me. You know, you Google something and you are there and all of your competitors are there. So the homeowners in your area, if you're doing residential, let's say they click on your website and they click all of the other options on the first page of Google as well, and they request free estimates or whatever, right? From all your competitors as well, which gives you tons of tire kicker leads and yeah, I don't like it. But you can't do any branding on Google. You know, you can't show your local there, you can't have it in Hammond images there. Uh, you can only do the direct response part. You can only, you know, track how much you pay per click and track how much of people lead and so forth.
But the beautiful thing, Facebook and Instagram and when you start to do direct response advertising on these social media platforms, that's when you can, yes, you can do direct response, you can track everything there as well. But you can also do the branding part. So you can also mix that with videos and with images, Andrew logo. And when you do that, when you mix them both and when you know how to do that the right way as we teach you how to firstname.lastname@example.org the results just become 10 X because now you can build relationships with people in new market. You can start to show them who you guys are. You can start to show them videos when you're working and people get emotionally attached to what you guys are doing and you can show those homeowners in your area of videos every single day when they log into Facebook and to their phone.
Everyone is living here right now. They're not on their TVs or listening to radio that much. Everyone is on this thing 24 seven pretty much everyone is on Facebook and Instagram scrolling. Instagram is the new magazine and Facebook isn't is the new TV and magazine and a new source, you know, and YouTube is the new TV. It's like it's endless. Everyone is getting all of their information here. So if you can serve homeowners in your area on social media, both direct response ads to track everything and all to nurture them and build a relationship with them with branding and videos. Now you have a huge competitive advantage. But the problem in the roofing and solar industry right now is that like 95% plus I would say even more are only doing Google because it has been the, the way that everyone has been doing online advertising in the roofing and solar industry up until this point.
So they don't really know how to move over to Facebook advertising and how to build campaigns the right way. A lot of roofing companies and solar companies has a Facebook business page, but they have no, and they post some content maybe, but they have no idea how to build advertising campaigns the right way. What to write in the ads, what system to connect to the advertising. So how do you get the leads into a CRM system so that you can utilize marketing automation, artificial intelligence and machine learning and all of these beautiful things that we had, uh, with this new technology. And it might sound confusing and hard, but it's really not. You just need to know how to set it up for your business. And then it pretty much runs for itself and it's this old manual work, you know, saving leads into Excel sheets or you know, getting leads into the email that you need to like put into the CRM system manually.
All of those days are gone. You know, we can automate all of that so we can systemize your business, we can make it more efficient than everything can just run by computers essentially. And it's fun when you know how to do it, it gets crazy results. You know, some of our customers that have gone from the low seven figures to eight figures in less three months, which is insane. And we have video testimonials of that and we have a bunch of reviews and we have free training about how our system works because that's exactly how we, what we teach you how to do Facebook advertising and social media the right way, specifically for the roof in the solar industry. So if you want to know more about that, you can just check us out on our website. But yeah, that is really to kind of conclude my, my rant here is that the biggest difference between Facebook and Google is that everyone is doing Google.
Pretty much no one in the weakness or solar industry is doing Facebook advertising the rightly now. So when you move over to Facebook and when you figure out how to do Facebook and social media advertising the right way, it's like an open field because all, all of your competition is on Google. You know, on the first search I want to get on the first page, I want to get top three and they are just spending so much time and energy and money into Google. Why not just escape that competition? Go to Facebook and Instagram and the social media platform and figure that out. And if you do that, you can just leave your competition behind and you would just appear everywhere on this thing for your marketers. You can follow them around all the time, showing them videos and ads on the time, hook it up to your advertising system and the sales process is pretty much automated and once 24 seven and you can, we can build relationships with your target audience, with the homeowners in your area, with, with videos.
They, they, when they call you, they feel like they already know you. It's insane. So we can, we can mix direct response advertising together with branding and that's 2019 2020 and beyond. That's what we can do now and it's so, so powerful. It's super powerful. All types of businesses for service, uh, you know, local service businesses like roofing and solar companies, but also for professional services like an advertising agency. That's why I'm doing videos like this because I just want to provide value and educate and show my face and hopefully build some type of relationship with you without being a sales person or anything. I just want to share, share, share posts, a lot of video content out there because I know that if you see me, you watch a couple of videos of me doing this, you're going to be like, Hey, this guy's pretty okay and when you jump potentially jump on the call with me or my team, it's not.
It's going to be better conversation because you feel that you already know me a little better, right? So imagine if you could do that for your roofing as all the business as well. When the homeowners in your area, when they call you, when they contact you the first time, they already know you. They've already seen your team, they know how your business works. They've seen the video of you guys might add doing some type of 'em and reroofing a roof replacement. They have some testimonial videos there, some high quality images, so can nurture that brand building together with a direct response advertising campaign when you can track everything. It is crazy and not a lot of people are doing this because they have no idea how to do it. But if you figure out how to do it, you have a huge competitive advantage. So I think that's everything.Everything that I wanted to talk about today, the difference between Facebook advertising and Google advertising specifically for the route in the solar industry. Competitive angle will not a lot of competition on Facebook and social media. Huge potential on Facebook and social media because you can mix direct response with the brand building and it's crazy. It's crazy fun. So again, if you want to learn more about that, how to do at the, at the right way, specifically for the roofing and solar industry, you know where to go. We have a bunch of free training, testimonial videos, reviews, results, a bunch of cool stuff. So make sure that you check us out. Also, if you like this type of content, I only post content here on, on YouTube and Facebook about advertising specific of what the roofing and solar industry and I just want to provide value and interact with you guys. So if you like that idea, subscribe to the channel, leave a comment down below, uh, legal life and turn on the bell. Yes occasions and asked me whatever type of questions you have, and I will reply to all of them myself personally. So that would be it for today's video. I hope you enjoyed it and have an awesome day. Bye.