Do you know about the secret the advertising agencies doesn’t tell you? They give a “great” deal, promising exclusive leads and you only have to pay-per-lead. It might sound great at first, but you soon find out that it’s not a lot better than HomeAdvisor and all of those other platforms… The reason why it’s flawed is because you’re not doing the advertising under your own brand and website, you’re simply buying “cold” leads. If you want to scale things to that next level, you have to learn how to do the advertising under your own brand. You want to mix cold traffic ads with branding content on social media, this is the secret they won’t tell you! For more information click the button below
This is what we cover:
- Why you shouldn’t buy “exclusive” leads from vendors.
- How to generate leads under your OWN brand
- The reason why it’s “easier than you think”
- Get seen & known! If they don’t know you, they won’t flow you!
FULL VIDEO TRANSCRIPT
Here's the truth that no one tells you about exclusive roofing as solo leads.
Hey guys, Max Perzon here. And if you've never seen me before, I help both roofing and solar contractors to get more leads, more customers, and ultimately help them to scale their business to that next level. Utilizing Facebook social media together with our online sales system. And if you want to know more about that, get free training, see our customer video testimonials, you can head over to our website if you're watching this on YouTube mixture to like subscribe and leave a comment down below. But for today's video I want to talk about exclusive roofing and solar leads. And I want to talk about the secret or the truth that these marketing agencies doesn't tell you, right? So let's dive right into it. So the first thing that I want to discuss is, you know, don't buy leads from those vendors that you see out there online.
So you can just go to Google and you can just search for like by roofing leads or whatever. Now might be right and you will get a ton of results from different roofing lead generation services that promise you that they can give you exclusive needs more often than not, they have, you know, you can pay per lead, not to service, right? So you can only be to come pay per lead, like all of these other bigger lead gen sites do like home advisor and porch and all of that. However, the difference with those is that they're most Morten on duplicate, right? So you have to chair the needle like five other contractors. But then you might find those marketing agencies and they say like, Hey, we can also do a paper lead type of service. Uh, but they are going to be exclusive to you or you can buy them a little bit cheaper and they're going to be duplicate as well.
But we're only going to share them between one to three, like one to two different contractors. But here's the secret that they don't tell you. So why don't I recommend that you buy leads from those marketing services? Well that's simply because they are going to do the advertising under their breath. They're, they're gonna set up a page, our Facebook business page or their own website, and they're going to start to generate leads within your area. And then they're going to collect are all of their needs into their CRM system. So they are going to do all of the lead generation under your brand and under your website. Then they generate the lead and then you can buy the lead from them, right? And that's just going to be cold lead. This is going to be homeowner in your area that in the lead might be exclusive to you.
But this homeowner has no idea who you are and they haven't seen your brand since you haven't done the branding or the advertising under your own brand. They haven't seen any videos from you and they have no idea who you are essentially. And this is a huge problem. So, and also this marketing agency needs to make some money on this thing, right? So they're gonna, they might generate the lead for $20 then they gonna sell the lead to you, an exclusive lead for $80 and it's just insane because what we do at leads roofing from the common, what I teach our customers to do is that instead of doing type of this type of service, we teach our customers how to set up an advertising system for themselves. We've keeps them exactly how to build the campaigns, how to set up the online sales system themselves, how to do the advertising under their own brand, under their own website, on the read their own Facebook business page so they don't have any licenses or anything like us to us or anything like that.
I just showed them exactly, here's how you guys do it yourself. Here's how you set up this online sales system and this Facebook advertising system and campaigns for your business so that you own everything. We just show you how to do it, but you own everything at the end of the day. So all of the leads that you generate are exclusive to you. They're going to be a ton, a lot cheaper because you don't have an middle hand that you have to pay. The system is automated, so it's run by computers. You don't really need an advertising agency to do for you a cheaper leads. As mentioned, instead of being like 80 to $130 for an exclusive lead that you just paid cold lead, you're going to get the warm leads from between 10 to $20 and buy a warm lead. I mean that you're doing this advertising new generation under your own brand and under your own website.
So when you run, generate an exclusive leads that yourself under your own brand and on your own website where you're placing your own system. This lead is not cold and more Dave senior logo named seeing your ads where you re, where you pitch a fee estimate, right? But they've also seen your branding ads out, their dates, seen your videos, they've seen the images from your company. And this makes a huge, huge difference. So this is why I, you know, don't fall for this, you know, buy exclusive leads that you find on all on marketing agencies and this pay per lead service. I don't like it at all. You know, it's from your perspective, from roofing, all the contractors from your perspective, like it doesn't even compare if you can do the advertising yourself and own the system yourself or by just, you know, buying cold leads from a vendor somewhere.
It's, it's, it's a quick solution. It's a quick fix. Um, I don't like it at all. You know, it sounds very sexy and it sounds very good because you don't have to pay anything upfront and you know, they, they, they, they sell you the world, you know that they are going to do all the heavy lifting for you. You're just going to get exclusive leads. Then you can close. But then when you start to generate those leads, it's not going to be the easiest time for you to close those leads because the homeowner just see it from their perspective. They see an ad online from one type of business and then they get contacted by a completely other type of roofer. They might see ABC roofing, get your free estimate, and then you know, John's roofing is contacting them and they have no idea who this roofer is.
They've never seen their lobe and they've never seen the brand or the website. They don't. They don't like them yet. They don't trust them yet. They have no idea who it is. You see the problem here and then you pay $80 for this week and it's just insane versus you. All of the advertising under your own brand and website, the form owner sees your logo, they see your videos, they see your ads, your Facebook business page, they see your website, your videos. They start to like you and they know that you are local business. They start to trust you and this leads is going to cost you a fourth of the price or even less and yeah, it's just like, it's crazy. So don't, yeah, that's the first thing. That's the first secret and truth that those marketing agencies doesn't tell you that. Yeah. Don't buy those services. [inaudible]
tell you essentially. The second thing is that you need to generate the leads under your own brand. So this, I have already talked about this quite lot now in first point, but that's the biggest difference, right? When you buy the leads from those lead gen sources to pay per lead type of service, you're not doing the advertising honorary own brand. They are doing the advertising for you and just give you the cold leads. You have to do the advertising under your own Brock. You have to set up the online saving system so that you own it yourself so that you can do it on your own brand and website so that it can do both branding and advertise for lead Simon initially under your own brand. It's super, super important, especially on social media where you can share videos and images. You want to share your images and videos there when the dual branding simultaneously as you advertise for lead, so make sure that you do all of the advertising under your own brand and order your own website.
Don't buy exclusive cold leads that have been generated on some under the logo or some other name. It's just going to hurt you. You're going to pay more money. You're going to have worse conversion rates. They're not going to build an end relationship with the business or with the homeowners in your area. They're not going to see your logo. You're not going to build your own platform, your own CRM system. Now. You're not going to build your own audience online that you can retarget and so forth. It's this, it's, it's so bad. It's so bad when you compare it to owning, owning your own online sales system. The third thing is that running your own sales system and doing your own advertising is easier than you think. You might think that. I'm talking about all of these things that you should have your own online field system and do your own campaigns and do all your own advertising.
You must think that, Hey, max, I would love to do that, but I am not an advertiser. I have no idea how to do this stuff. Uh, so you know, that's why a higher market needs, he's to do the work for you, but you have to understand that doing it for yourself is a lot easier than you think. No. Now when we have computers, we have marketing automation as it's called, we have AI and machine learning. We have a bunch of technology right now, right? You probably know that the computers that we have today that can do a ton of work and we can automate, we can set up an online sales system for your business that you own yourself, that is automated. You don't have to do any manual work. All that, all of the confirmation emails and text messages and the fall of the wall up and retargeting, 99% of all of that is going to be automated.
You just need to set it up with a business like a plug and play system. You just need to get it for your business, set it up by business, start press play and start to advertise online and it will assist my show business and it will be streamlined and the computers will do all of the heavenly thing before you so don't believe this falls lie that it's super hard and super tech techie that you have to be like a Ninja to do all of their stuff. You don't, it's a lot easier than you think. You just need to know how to set up and how to get started with it. So yeah, like 99% of it is automated. The only thing that you have to do as a human or CS person still is that you need to receive the lead. You need to get the lead into your email inbox or into your phone with a text message.
You need to read the name, the email, the phone number, and the address. This person just requested for the estimate two seconds ago, call this person, qualify them and set an appointment. That's when what you need to do manually. We cannot automate that just yet. Probably going to be able to automate all the sales here with robots or something like that and in a couple of years on the shore, but for now you need to call them. And also what you need to do manually with this system is that you need to report on the numbers every single day. And that's just for your book. Just for best practices, for, for your own business, you know, report on the numbers. How much money did we spend yesterday? How many leads did you get? I'm going to need customers that, what was your, our ROI and you'd just check on the, on the ads, which one worked really well?
Which one didn't work so well? Cut away the ones that didn't work, duplicate the ones that did work. And it's, it's, it takes 10 to 15 minutes, minutes per day and yeah, you're going to own a control your own system and generate real exclusive needs to be on business generated under your own brand. So that's point number three. Point number four is that if you want to grow your roof from the solar business, you need to get seen. And you need to get known in your area. And that's, this tastes into all of this as well. And this is a big secret. If you want to grow, you need to get known in you to get seen. And there's no better place than to get known and seen dental, social media right now it's, it's a simple equation. Everyone is walking like this, are you, you know, everyone is watching down on there's greens every single day.
And this screen, by the way, people carry with them this phone or this screen, 24 seven and when they go to work, when they go home, when they're eating lunch, everyone is watching this thing. Not a lot of people can have their 50 inch TV in their pockets, but they can have this screen in the pocket. So are you being seen and are you building a brand on this thing? If you're not, you should. And this is also a secret rate or a secret that you need to get shown and you need to get seen and you need to, people need to know you to be able to flow your ride. So this also breaks the rules with those marketing agencies that sell you those exclusive leads because you're not going to get seen and you're not going to get known when you have a middle hand like that, their business and their brand that they are generating the leads from that's going to get seen and that's going to get known.
You just get the leads and that might sound good because you might think that you just need the leads but you need more than that. You need to get seen and you need to get known in your area. People in, you know, homeowners and homeowners in the area, they want to like someone, they want to like people that they do business with, they want to trust the roofer. They want to just see what I'm saying. Right. That's what I want to do when I hire someone or do the business business with Mark, with someone I want to do business and hire people that I like and trust and that I feel comfortable with. So are you really like giving homeowners in the area even a chance to get to know you to get like even getting, get them a chance to see you or you or you just like putting some yard sign out style yard signs out there and hope that people see them or just rapping or truck and things that people don't see you.
That doesn't work anymore as well. You know you need to be seen on this thing, get known, get seen on this thing and that's exactly what we show you how to do very simply with our plug and play system, step-by-step, click by click on leads, roofing.com so make sure to check us out there. I think that's enough for today's video. Let's just wrap it up real quick. So the truths that no one tells you about exclusive roofing leads and solar leads, it is the first truth is that don't buy leads from those paper lead sources that you can find online. So easily. Don't do that. They are exclusive shore, but they're not generated under your own brand. The second thing is that you must generate the leads under your own brand. It's essential. The third thing is that it's easier than you think. It's a lot easier than you think through your own advertising, your own, your own system.
And the fourth and final thing, what was that? You need to get shown and you need to get known and people need to know you to be able to flow, right? So that's it for today's video. Hopefully you enjoyed it. Again, make sure to head over to our website, liter from dotcom. If you want more free information, free training, see our customer video testimonials, however we help people go from low seven to eight figures in less than 90 days. We have a video testimonial from that and a bunch of other cool stories. And if you're watching this on YouTube, you should like, subscribe and leave a comment that low. That would be it. Thank you so much for watching and have an awesome day.