Max Perzon Profile

Max Perzon

Founder & CEO

We believe that the advertising methods in today's roofing and solar companies are fundamentally flawed and need fixing. The traditional path of using third party platforms (HomeAdvisor), offline marketing methods or outsourcing the work to shady marketing agencies is expensive and leave business owners frustrated in the dark.  

Through, our mission is to send the elevator back down and educate roofing and solar contractors how to handle their advertising in-house while simultaneously building their brand awareness online and locally.  Generating higher quality, cheaper and exclusive leads for a fraction of the cost!

Our core valu​es


Customer obsession.

We believe that what's best for the customer is what's best for everyone. If we focus on solving our customers problems first with excellent support, everything else will handle itself naturally. 



We believe less is more and focus is devastatingly powerful. In the modern day it’s more about what you ignore rather than what you pay attention to.


Embrace reality.

We believe that pain + reflection = progress. If you can learn how to calm yourself down, embrace reality and deal with it you will achieve great success have much fun.


Think for yourself.

We believe that in order to have a successful life and business you need to think for yourself. You need to decide what you want, what to do and then have the courage to do it.


Pursuit truth.

We believe in questioning the unquestioned and holding nothing sacred in pursuit of the objective truth.


Never give up.

1. Know your goal and pursuit it.
2. Encounter and identify problems.
3. Diagnose and reflect on root causes.
4. Design a plan to eliminate the problems.
5. Execute on your design! 

Bigger, Faster, Most Cost Effective Results

The sole purpose of our products is to help our customers grow their income (bigger), in less time (faster), for the the least amount of time and money investment possible (cost effective). When we ask questions of what to do in our business, these considerations come first. Will it help our customers get bigger? Will it help increase the speed of their success? Will this make it less expensive for them to succeed?

The key thing we keep in mind is that people don’t want things just to have them. They want them for the sake of an outcome, typically higher earning potential in their career, increased productivity, more fulfilling work, and meaningful relationships with their coworkers, team members, and clients. We will continue to measure our company and products against these outcomes to ensure we’re always providing the most efficient and effective paths to real world results.

World Class Program Materials

Watch training videos in stunning 1080p HD, listen to mp3 recordings or read the text transcripts. Access the training online from any desktop or mobile device, anywhere in the world, anytime you like.

Elite Roofing Community

Throughout your time within the LeadsRoofing Program, you will run into roadbumps and will need help along your way. This is where the elite Roofing Community comes into play.

You will be amongst the top Roofing Advertising Professionals in the industry willing to help you overcome your hurdles and get you on the right path to becoming a successful roofer.

Expert Mentorship On Demand 

Get personalized mentorship from experts who can troubleshoot your problems and provide direction. The LeadsRoofing Program include weekly Q&A calls, recordings, livestream sessions and 24/7/365 support.

Invent And Dominate, Never Compete

To create new products that don’t currently exist and surpass large entrenched market participants, we must invent new products that aren’t just a little bit better. These products must be in an entirely new class of their own. Products that don’t compete, but seek to dominate a new category that didn’t previously exist. New inventions by their very nature aren’t competitive, they’re built for monopoly as no one has created this invention before.

In any market we seek to enter, we’ll always ask, “what does this market need that no one has built” as opposed to “how can we compete with ……”.


Long Term Oriented

The fundamentals will rule in the long run even though in the short run, chaos and hysteria can run a muck. Improving the results our customers can achieve through our products is our north star and as long as we continue to improve on that promise, in the long run, we’ll be rewarded with a dominant market position. When faced with decisions of short term profitability or long term returns, we’ll make bold investments aimed at embedding our marketing position to allow us to outearn other marketing participants in the long run. This focus will allow us to return the most value to the shareholders while at the same time allows us to have high returns to allow for increased capital expenditure and research and development costs to improve on our commitment to being customer focused.