Are you tired of doing a bunch of mistakes when it comes to generating more roofing and solar leads? I’m sure you are, because it can cost you a lot of money! I cover the entire spectra of marketing methods in today’s episode. HomeAdvisor, TV, Google, Agencies and social media, the entire thing! Which ones should you avoid and which ones should you double down on if you want more solar and roofing leads? That and much more in today’s episode! For more information visit LeadsRoofing.com
Here’s what we cover
- Why lead generation websites suck
- How print works in 2020 for marketing
- Why TV & Radio commercials are dead
- If you should hire a marketing agency or not
- Why Google SEO and PPC is so competitive
- How to start dominating on social media
- Why you should automate your business and advertising
FULL VIDEO TRANSCRIPT
Here are seven advertising mistakes that roofing solar contractors make.
Hey guys, Max Perzon here. And if you've never seen me before, I help both roofing and solar contractors to get more leads, more customers, and ultimately help them to scale their business to that next level by utilizing social media, Facebook advertising together with our online sales system. And if you want to know more about that, uh, you know, free training, video testimonials, and a bunch of other cool stuff. Head over to our website, [inaudible] dot com you have a link in the description as well. If you're watching this on YouTube, make sure to like, subscribe, leave a comment down below. But for today's video, I want to talk about seven advertising mistakes that roofing solar contractors do right now in 2020 and beyond. And so, yeah, let's dive into it. So the first and biggest mistake that roofing is hold contractors make right now in terms of advertising, is utilizing lead generation websites, right?
Home advisor and just list porch works. There are ton of them. So why shouldn't you be utilizing lead generation websites? Well, obviously the biggest reason is that they generate duplicate leads. Um, it's very expensive. So it's like 80 to $130 per lead. And once you pay those premium prices for lead, again there are duplicates. So you receive the lead, but like five out of the contractors receive the leaders. Well, it's super hard to get a hold of them. It's, it's hard to even get them on the phone. And then what was it? Get them on the phone. You haven't done any branding, so the homeowner have no idea who you are. So it's very tough to actually close them or try to set an appointment. Therefore like the, the, the closing ratio for those leads are just horrible. So I don't recommend it. And also since you're doing the advertising under a third party platform under a lead generation website, what happens is that you're not doing any brand building simultaneous.
You're not generating the leads under your brand and under your website. And that's a huge mistake. You know, one of our most recent customers, they moved away from those Legion sites, moved over to Facebook advertising and social media. And started to utilize, you know, do their own advertising under their own brand. And what happened, they went from low seven to eight figures within the first three months. Crazy results. And we have video testimonials from them on our website. So go check that up. The second mistake that roofing and solar contractors make right now in terms of advertising is print. So you know, print a soul old school and you know, so many roofers are still like pumping a lot of money to print, not talking about direct mail campaigns, billboards, magazines, all of these things, right? So why is it bad? Well, first of all, it's very old school and nobody really watches third, they're no print that much.
Everyone's just so busy walking around with their faces down their phone nowadays. So print is not what it used to be at all. Another big thing is that, you know, when you do our direct mail campaign, it's very time consuming. First of all, you have to create everything. If want to personalize it, it's going to take even more time. You have to find the right addresses. Then once you actually start doing the campaign, it's like impossible for you to know what the results are because you cannot track anything. So if you have like four different designs that you want to test, like and you sent them out like 100 or 400 whatever now might be like different designs to different areas, it's very hard for you to be able to track which one works the best and unless you have like specific phone numbers on each different design and then you track where the phone calls are coming from.
But who really got time for that right now? Only 2020 if you do do this online and you do online as you can just have computers to track this for you and automatically optimize which one is working the best. So direct mail is just insanely, it's just so unefficient and expensive and yeah, it's just bad. And also, you know, billboards, expensive, same thing there. You cannot really track anything. So why are doing that? Then magazines like when was the last time you bought a magazine? It's like, yeah, everyone gets the information from their phones. Why are we doing magazines this crazy? And then the third thing that I want to talk about, third advertising mistakes is spending a ton of money into TV and radio commercials, right? So some of you out there, some of you roofing solid contractors out there watching this video today, you think that your target market, your specific target market is still watching TV and still listening on radio.
You might think that only the, it's it's only the Giang generation that that's on social media. So you're afraid to move away from TV and radio commercials simply because you think that your target market is watching that team. Well, here's some truth for you. Just you and you can double check this yourself. The average American average American all age groups from teenagers to to, you know, people are 82 75 or eight years of age, right? The average American all age groups currently spending two and a half hours to three hours per day on social media. Yup. And then on top of that, the average American spends on top of that three hours per day on their mobile phones. So yeah, you know, everyone is staring down their phones and their laptops. Nowadays. Everyone is on social media. My grandmother is on social media. Why? Because she likes to look, you know, she likes to view videos and she likes to watch images of her grandchildren and interact with her relatives because that's where all her relatives are.
So of course you want to be there as well. She's on Instagram, she's watching, you know, she's in Facebook groups who she's on YouTube watching recipes. She's on Pinterest watching for like inspiration just so like everyone is on social media and TV and radio commercials are super expensive and you don't have to do branding on TV commercials anymore. You can do branding on social media because that's where everyone is. So you can get cheaper views for your branding content. And for rebranding, branding videos, you can target the right people, you can target the right people on a, on a TV commercial, you just, you know, you just put it out there. But on social media you can actually target people. So you can show branding videos to people that are, you know, in market and are actually searching for your services. So, you know, it's, it doesn't even compare.
The fourth mistake that I see right now with roofing solar advertising as solar and roofing contractors in terms of advertising, is that, you know, everyone is hiring advertising agencies to do the work for them instead of automating and having an inhouse. So what's the biggest problem with hiring marketing agencies? Well, there's a ton. First of all, most advertising agencies out there today, they are generalists. So they're helping every industry with every service. So they help dentists and lawyers, chiropractors, uh, um, you know, financial advisors, roofers and solar contractors, everyone, they're helping everyone with everything. So as they do Google ads and Facebook ads, they do outbound marketing. They do inbound marketing, they do content marketing, they do SEO, they do pay per click, they do landing pages, chatbots, you know, you get the point, right? They help everyone with everything. And then they claim to be an expert at everything for everyone, which is completely insane.
You know, every industry requires different types of advertising campaigns and different types. You know, if you are a consultant, your sales process is different than if you are a local business, let's say, right? It's not the same high ticket offers or if your E commerce website, you know it's complete indifference, so don't hire a generalist marketing agency and expected expect that you're going to get great results and even worse, and even bigger red flag for me is that someone hires it, generalist advertising agency, helping everyone with everything and that advertised generalist advertising agency is cheap, so they're like, yeah, I'm going to hire this guy because he's cheap. It's like the worst thing you can do. It's like the absolute worst thing to do. If you're going to have to hire an advertising agency, find an agency that's an expert in your specific industry. So the best in our youth, they're only help helping roof in the solar contractors.
Another good thing is that they only have one service. One thing that they are specialists in, maybe they're only doing SEO, maybe they're only doing Google paper click or maybe they're only doing Facebook ads, which I recommend. And then the third thing you need to look for, do they have no results for that specific industry? How long have they been around? And then the fourth thing, they should have a high price tag on their service. So be ready to spend a lot of money. Why should they have high price tag? Well that's a, that's just a good sign that they have a real good proof of concept in place and they know that they can charge you a lot because they know that they're going to be able to provide you with a lot of business as well. So yeah, unless you can find that perfect in agency and you have the money to spend, yeah, you, you know, if you can do that, well do it.
But that's not the best option in my opinion right now because now we have computers, we have artificial intelligence, marketing automation, machine learning. So you can get this specific system in place for your business. But instead of having an expensive advertising agencies charging you five grand a month, up to 10 grand a month in management fees, you can just automate it to Epic. You can have a computer run it for you for $200 a year and it's going to make the optimization process and all of that easier for you and you are going to save time and a lot of headache and a bunch and all of that. Right? And that is settled. We show you how to do lead truven.com we show you how to set up the system so that you own it and you control it. Not the advertising agency owning, owning it, controlling it, but you own it for your business.
You control it. Nobody can take it and leave and it's cheaper. You save time. It's automated and it includes this modern technology which you should utilize it now in 2020 and beyond. If you're not doing it, chances are that some of your competitors are going to start utilizing it and they're just going to run the last one. So that's fourth point. Marketing agencies. The fifth mistake, the law of proof and solid contractors do right now is they're focusing too heavily on Google. So Google is Google advertising is a very, very popular among all industries. But specifically in the roofing and solar industry, everyone's doing Google pay per click and everyone is doing Google SEO. And what happens when everyone, everyone does something while it's popular, it becomes very competitive. The prices go up and yeah, it's expensive and it takes time to get results, right? So if you're a roofer and you currently doing Google, you know you're probably having an SEO agency hired and chances are that that SEO agency that you have hired is helping all of your competitors as well, which is just insanity.
And everyone is trying to ran for the same keyword everyone's trying to ran for roofer blank, your state, right? Insert your city. So SEO is great if you're in a specific industry or in a specific market where the competition is not that high, the search volume is, is high. So, you know, if you start to do SEO, you want to do it in an industry you where you're kind of, you know that you can get results rather quick and you can rank for the search for the keyword and a lot of people are searching for it. So that's why I don't recommend that you do SEO initially. Um, you know, it's a longterm strategy. So if you're only doing SEO right now and you not doing any type of other advertising, it's not the best way to go. And trust me, I, I've done a bunch of SEO since like 2014 building Amazon affiliate websites and generating hundreds and thousands of visitors to my website.
And I've been helping customers with doing SEO as well, quite successfully in other industries. Uh, you know, I helped a, um, a company called [inaudible] oil, which is like a clean tech company, um, where, um, you know, they had a very unique service and very unique niche. Um, and we started to rank for like different oil related search terms, then like environmental related search terms, which was great for their business because not a lot of other people were doing it. But if you're a roofing a solar contractor, you trying to rank for those super competitive keywords that everyone is trying to rank for it, there's no one that it's going to take a time, cost a lot of money, and you're better off spending that money into social media, for example, or Facebook advertising because the competition there is like non-existent when you compare it to Google.
I'm rambling on here, but it's important knowledge. It's valuable knowledge or hope you, I hope you like it and hope it's giving you some ideas. Let's continue. So the sixth mistake that roof from the solar contractors currently make is that they're not doing any social media advertising at all. So yeah, you know, again, everyone's competing Legion sites offline and Google. So if you move over to social media, figure out how to do Facebook advertising for your roof and the solar contractor business, you're going to escape the competition, you're going to get higher falter leads because everyone has mentioned, again, like the average American spends two and a half hours per day on social media. So you just need to know how to target those people and help advertise to them. So, and when you figure that out, you know you would get insane results. You know, we have had customers going from low seven to eight figures the first three months when they did this, did this transformation, they were struggling generating low seven figures.
They moved over to social media, figured it out. They went to eight figures within the first three months. Crazy stuff. They had, you know, had to hire 10 new sales reps immediately and now they've expanded territory all over through States doing no social media is big mistake. You should fix it. The seventh and final mistake that a lot of proofness all contractors are currently making is that they're not utilizing any type of automation. They have no marketing automation. In place, they have no artificial intelligence. They don't use any type of machine learning and so forth. Right? So it's 2020 now and uh, this year and or it's in 20, 20, 20 2019, but in 20, 20 and beyond, you know, everything is going to become more automated. Just look at Tesla, what's happening there, you know, they want to automate their cars, what's happening at Uber while they want to automate their courses as well, but happening, happening at, at Amazon, well they want to automate and streamline their, you know, don't have any humans in there at all.
So you can go in and shop everything, you know, the eCommerce world, it's completely automated. You can buy stuff with a click a, what else is automated? It's like everything is just becoming automated. And the good news is that you can automate things in terms of advertising, food, roofing, solar business as well. So you can automate the online ads. Instead of doing manual work, you can automate the CRM so that you can, you can automate the confirmation process to the homeowner. You could automate the sending out the leads to sales reps, you can automate the nurture process, you can automate the, uh, the followup process. You don't have to do that manually. You end, you can also automate this retargeting so that you appear everywhere all the time on the, on the, on the web, you can automate the branding, you can pretty much, you can streamline and automate pretty much everything right now in terms of advertising.
And that's what these high ticket marketing agencies are doing for you. So if you hire a marketing agency and they charge you five to 10 grand a month to do the work for you, and then on top of that, you need to have an advertising fee as well. Guess what? They're going to set it up for you and then they're going to automate it and then they're going to sit back and watch the computers do the work for them, and you're going to charge them a ton of money for the knowledge, right? That's what's happening. They're not sitting there working super hard every single day. They just, they have a proof of concept in place. They know what to do. One thing very good for one market, then the automated. So, and this is what we show you how you can do for your own business so that you don't have to spend a ton of money for someone else doing it for you.
We show you how to set it up and how to automate it so that you can sit back and pretty much just call the Leeton aspect, come in and then everything else is automated. So yeah, that's it for today's video. Let me just go through the seven advertising mistakes again very quickly. First one, lead gen sites. Then we had print team, radio marketing agencies, Google, no social media, no automation. That's it for today's video. Hopefully you enjoyed it. If you did leave a, like if you didn't leave a thumbs down, tell me why you hated it or tell me why you loved it and tell me what you want to see in the upcoming videos. Make sure to subscribe as well. If you want this from YouTube. My name is max person and I appreciate your tongue that you are watching this video. So thank you so much, and yeah, see you in the next video and have an awesome day.